A few years ago we introduced an eCommerce store feature that I really got excited about. When our lead developer came to me with the idea for a virtual scratch-off coupon for the item page, I knew right away this was going to be something that store owners would want to have on their site for special sales and promotions.
We built a prototype and selected about a dozen store owners to be part of a beta test to gauge coupon usage, customer comments, feedback on usability, etc. We made some tweaks and released “Scratch & Save” which quickly skyrocketed to be one of our top selling features.
Here’s how it works.
We install the feature on the item page and the store owner creates several different coupon codes that Scratch & Save dolls out randomly based on the ratio set by the store owner. When a shopper visits the site and goes to an item page, they can use their mouse (or their finger if they’re on a mobile device) to scratch and reveal a coupon code they can use right then and there to place an order.
Over the years I’ve heard of some creative ways store owners have been using the feature and cashing in on the sales it’s generated for them. One of my favorites is the “Mystery Discount Sale” where for a week or weekend, the store owner turns on Scratch & Save and promotes their sale via social media, email marketing, PPC and more.
Since the Scratch & Save promotion is interactive, it adds a bit of excitement to the shopping process. After all, who doesn’t like buying one of those scratch-off lottery tickets and seeing if you’re the next big winner! The same concept applies here. You use your advertising methods to attract shoppers to your store by giving them the chance to scratch away in the hopes of getting a huge discount on their purchase.
While Scratch & Save has been around for a while, it hasn’t been compatible with Apple mobile devices due to it being built in Adobe Flash. I’m very pleased to announce that we’ve just rebuilt Scratch & Save from the ground up making it 100% compatible with desktops, smart phones and tablets – including the iPhone and iPad.
If you currently have Scratch & Save on your store, now is the time to upgrade to the latest version in order to enable this store feature to be available to all your mobile and tablet shoppers.
If you don’t have it on your store, it’s time to take advantage of this money-making store feature that is designed to turn shoppers into buyers.
There are two versions available. Our standard version is available for a one-time install fee of $199 and includes standard graphics that are designed to compliment any website. Our custom version is for the store owner who wants to match Scratch & Save with the look and feel of their website by using custom graphics and is available for a one-time install/design fee of $399.
Check out the two videos below for a demo of how Scratch & Save works, then contact us at 1.888.361.9814 to have it installed or upgraded on your store today!
Scratch & Save is compatible with Yahoo! Store, Monster Commerce and 1ShoppingCart.
Scott Sanfilippo is the co-founder of Solid Cactus and holds the key to the secret product development lab where he and a team of crack programmers plan and build exciting eCommerce store features like Scratch & Save to help increase order value and conversions. He also holds the key to the men’s washroom, but doesn’t brag about that as much. Follow Scott on Facebook and on Twitter.