Just In: Google’s Keynote
Great golly, Google’s got a great gaggle of updates. Here’s what you need to know and fear from the search/advertising/glasses/knowledge giant.
You may already know about a new keyword planner tool, which can allow for more grouping of keywords. Perhaps you’ve heard of the predictions, like more connections and anticipations made by the Google graph, but did you hear that Google+ will now ‘think’ as it all knowingly assigns hashtags to posts (perhaps an in attempt to get more connections and use of our hashtags). Along with a completely new design, Google+ rolls out some impressive personal photo features. Seroundtable.com points out that the ‘more results near…’ link at the bottom of your local listings results is MIA – no real word on why. (More reason to make sure you’re listed accurately.) Another redesign is expected for Google Maps – one which has elements similar to Google+ and the mobile version of Gmail. And while you’re on the map, check out this YouTube trends map. To top it off – Google Wallet will send money through Gmail – another step in commerce ability. Get the coolest updates at Wired, the short of it at BusinessWeek.com.
When and how the Marketplace Fairness Act passes. 44% of shoppers say they’ll pull back on online spending should it be passed by the House. (Where the bill can still be improved and changed.) Empty threat? Online shopping is on the rise, which means shoppers will have to relearn new habits. Learn more on the study by Endicia at Mashable.
Ten Second Tip
One person authoring the majority of your links looks like link building – because it is.” Tweet this nugget of wisdom from James Finlayson in this SEOMoz post on how Guest Bloggers are Sleepwalking Their Way into Penalties
B2B Businesses should invest in LinkedIn for the most qualified leads from social media efforts, says David Griner on Mashable.
Keep an Eye on: The FTC Updates Disclosures for 2013
Not to be on your case, but the FTC will be making a case on you if you fail to comply with the FTC regulations, which Social Media Examiner states will apply to all brands and bloggers. One key takeaway from the new disclosures post is that the disclosure should come first, even in a tweet.
How to Increase the Odds of New Product Success
Are you excited for your great new idea? That it will sell millions? Try going through Nielson’s research proven, dimensions for success before your new launch. Not, like, afterwards when you’re wondering why the left handed hammer never caught on. Read Nielson’s framework for success for big and small launches.
The Price of a Customer
For the price of a Super Bowl ad, you could buy a promoted Twitter trend ever day for three weeks. See more crazy social media marketing numbers in this infographic. Are you taking your advertising budget into perspective?
Solid Cactus Finds
The team finds and shares a lot of great resources every day. Here are a few great resources and tips to check out from our talented Internet Marketing and Search Engine Optimization team!
- The Top Five SEO Mistakes According To Google’s Matt Cutts
Don’t Just Say It, Display It: Visually Enhance Your Professional Story on your LinkedIn Profile
- How to Rank: 25 Step SEO Master Blueprint
- Infographic: The Challenge Of Email Success In A Fragmented Mobile World
Other Links Worth Tweeting
- Need support? Try this link to get your Facebook name changed, merge pages, or request a username.
- Texting with Grandma: 5 Facts You Should Know About Seniors 55+
- Understanding YouTube’s Redesign of Channels
- 6 Sites to Monitor Facebook Changes #tiredoffacebook
- Local SEO: 9 Free Tools
- Locked Out of Facebook? Now Your Friends Can Help
- 5 Simple Ways to Make Great Product Videos
- How to Increase the Odds of New Product Success