Feb
10
2011
AUTHOR
noelle.vetrosky

“Sharper” eCommerce Results with Solid Cactus

Selling the sharpest looking uniforms requires an even sharper looking website. When his previous developer fell short, Averill Bromfield took his online store, sharperuniforms.com, to Solid Cactus for a design and marketing overhaul.

“The development team at Solid Cactus can make anything happen. They jump through hoops for their clients.”– Averill Bromfield, president of Averill’s Sharper Uniforms

For five years, Averill’s Sharper Uniforms has been providing high quality uniforms to restaurants, hotels, casinos and other hospitality industy establishments throughout the country. Three years ago, president Averill Bromfield hired Solid Cactus to redesign his eCommerce store. Increased traffic and sales made Bromfield a very happy business man, so happy that he began utilizing Solid Cactus’ Internet marketing team to continue his success.

Bromfield was ready to update his store with increased functionality and a fresh design, but when his initial developer was unable to produce the changes he needed, he turned to Solid Cactus.

“My previous developer ran out of steam. I wanted things done that they couldn’t do. The development team at Solid Cactus can make anything happen. They jump through hoops for their clients,” said Bromfield.

Bromfield received a professionally designed online store with a user-friendly check out and navigation.

“The store looks high-end, but it’s simple for the shopper. My previous developer couldn’t do it but Solid Cactus did. They have the technology team to make it happen,” Bromfield explained.

With his site now dressed for success, Bromfield’s next move was to hire the Solid Cactus Internet marketing team which proved to be an effective conversion booster for the uniform megastore. SharperUniforms.com has seen exponential growth ever since.

His transition into Internet marketing began with pay per click (PPC) campaigns. The results convinced Bromfield that the next logical step was to add social media optimization (SMO) to his plan.

Bromfield trusts his PPC and SMO specialists to continually optimize his campaigns. Being open to new ideas and advertising initiatives allow his specialists to maximize his return on ad spend (ROAS) each month.

His dedicated account managers meet with Bromfield each week to keep him fully informed on how his campaigns are performing. He loves the customized reports they create, which conveniently illustrate all the campaign details and sales figures.

Bromfield’s confidence in the development team at Solid Cactus fueled his decision to hire them to design a second online store, with PPC management added so he can start building traffic and sales right from the start.

There is no end in sight for the strong partnership built between the business savvy Bromfield and the team of eCommerce experts at Solid Cactus.

About Averill’s Sharper Uniforms
Averill’s Sharper Uniforms is a boutique hospitality uniform company. The company offers both off the shelf and custom uniforms for the front and back of the house. Averill’s Sharper Uniforms caters to restaurants, resort hotels, country clubs, casinos and security industries. The store offers very personal service with two-day delivery anywhere in the country for ground rates and will hem most pants at no charge. To learn more, visit http://www.sharperuniforms.com/.

One Response to ““Sharper” eCommerce Results with Solid Cactus”

  1. [...] This post was mentioned on Twitter by Solid Cactus Web.com and Solid Cactus Web.com, Noelle Vetrosky. Noelle Vetrosky said: RT @solidcactus: How can you see sharper eCommerce results from your online store? http://bit.ly/fPqjNx [...]

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