10 video content myths, busted! – eBiz eXtra Issue 18
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Google gets a Caffeine kick and 50 times faster
How Google intends to deliver freshly roasted results
Google kicks up their search engine indexing with the release of Caffeine earlier this Monday. Caffeine is expected to deliver more relevant results and meeting the growing desire for fresher results. The old layered system updated the index at different times; the main layer was updated every few weeks. The new system, Caffeine continually picks through the web in pieces. Caffeine processes at an enormous rate, says Google Software Engineer Carrie Grimes, “if this were a pile of paper it would grow three miles taller every second.” Google has made other big changes within the past months, updating their results pages and including social networking updates.
What does this mean for search engine optimization? Newly published content should show up in results sooner. ITIC’s Laura DiDio warns that any inaccuracies will show up sooner as well.
Read more.
Read the official Google announcement.
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Transaction rates and revenue are 20 times higher in abandoned cart emails than traditional emails.
-Experian CheetahMail
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| Quick Tip |
| Promote and track your twittercontest- pick an official #mytwittercontest hashtag.
-Smallbiztrends.com
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eCommerce News of the Week
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Selling Online
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5 areas to focus fraud efforts
CyberSource’s 2010 Fraud Report states fraud loss fell 1.4% in three years to $3.3 billion? MarketingSherpa says you can prevent fraud loss by keeping tabs and maintaining 5 areas. When making changes to your site or marketing campaigns, be prepared for new fraud methods. Efforts to accommodate customers in the checkout process can make it easier for fraudulent attempts. Look into publicizing your policies, Marketing Sherpa says some attempts may be deterred after seeing security statements, press releases and security icons. Data analyzing can also be directed to track customer trends and discover “positive data.” Read more.
How to move to a new eCommerce platform
Before moving your site to a new eCommerce platform run down Practical eCommerce’s ten steps to transitioning. Early on, check domain ownership. Can you log in? Are you the administrative contact? If not, see if your current provider will switch over ownership. If you can’t change all page and subpage URLs to match the old URL’s, use 301 redirects to your new site. Next see how your Security Certificate (SSL) will switch over to the new system, checking for compatibility, upgrade availability, etc. If your checkout page displays ” https:// ” in the address bar you have an SSL. Learn more.
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Web Design and Development
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How you can use reviews to engage customers
Why do peer opinions influence buying decisions? Author Joshua Porter says people seek the “trustworthy opinion provided by people like them.” He calls it the “Amazon effect,” in testing he saw consumers began their shopping experience on Amazon, looking for product reviews. Smashing Magazine says to get the most from product reviews by finding the best presentation method. Try collecting and publicizing reviewer information, enabling sorting, and giving priority to newer reviews. Customer interaction builds when you allow commenting on reviews. Let future customers rate the usefulness of a review or “was this helpful.” Learn more.
Build customer confidence with a “point-of-action assurance”
Amazon uses one with their “add to cart” button, CafePress.com has it in the credit card input field, and Shoeline.com throughout the checkout process. The “point-of-action assurance” comes at any point where the customer is about to take action, whether clicking ‘buy’, ‘subscribe’, or even ‘contact us.’ This is the time to reassure customers of your secure policies and practices, that they’re not at rick from malware or SPAM attacks. Post a statement or link to where they can read the secure shopping guarantees or privacy, shipping, and return policies. Learn more.
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Internet Marketing
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How to increase conversions without doing a thing on-site
When you use filters in you Google Analytics account, a clearer picture of conversions is seen. Linda Bustos explains how filters can clear out site visitors that are extremely unlikely to buy, giving you a better idea of your target market’s behavior. First, go into Google Analytics and create a new profile, then add the filters to exclude, such as country, region, referring domain and operating system. You can also exclude visitors who are on site to find information, like store hours and not buy. Using the advanced segments tool specify which landing pages and exit pages should not be included in results. Full story.
10 video content myths, busted!
College Humor CEO Ricky Van Veen busts ten web video myths. Myth #1 “People will want to watch your branded content.” Make obvious what benefit viewers get from watching, whether entertainment, educational, etc. Myth #2 “People will be patient.” After clicking play, 35% of viewers “tune out.” Keep users interested by placing ‘a hook’ to draw them in within the first twenty seconds. Myth #8 “Keep things professional.” Give a glimpse from behind the scenes or make a staff video, Van Veen says this gives your brand personality which in turn will help build your brand. Read more.
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on Thursday, June 10th, 2010 at 10:00 am and is filed under eBiz Insider.
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