12 words to avoid in your product descriptions – eBiz eXtra Issue 19
| Top Story |
Did you know? |
| Online shoppers to spend more than average shoppers this Father’s Day
 Online shoppers plan to spend 62% more for Father’s Day gifts than the typical shopper, at an estimated sum of $153, according to BIGresearch’s May survey. Almost 75% of online shoppers plan to buy for their fathers or step-fathers, compared to less than half of regular shoppers. Surveyed online shoppers are twice as likely to buy for “other dads” including grandfathers, brothers and godfathers. Than other shoppers. A third of online shoppers plan to make additional purchases at department, specialty and discount stores. Gifts of choice in the survey were greeting cards, restaurant gift cards, books and CDs and gift certificates. Full story.
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58% of people check email before going anywhere else on the web.
-ExactTarget
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| Quick Tip |
| Say no to flash based websites & landing pages: older flash players and iPads can’t see your page!
-Econsultancy.com
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eCommerce News of the Week
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Internet Marketing
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12 words that will weaken your marketing message
Conversion Marketing’s Ian Lurie is banning 12 words that can weaken the legitimacy of your marketing message. Something may be fairly judged or pretty as a picture, but he says to never use fairly as in ‘fairly decent’ or pretty as in ‘pretty much.’ Shy away from wishy-washy words “slightly, sometimes, or somewhat” and never risk “relatively.” Other outlawed words are: generally, kind of, may, often, perhaps and quite. Also, he adds ‘like’ should never be used, like in any copy. Read the whole article.
Email click through rates on the rise
Open rates increased 1.1% from last year’s to this year’s first quarter according to an Epsilon and Email Experience Council study. Tracking 6 billion emails sent from about 160 client companies, the study found that the 60.9% of which were marketing related had a 17.86% open rate and 3.7% click through rate. Service messages had a 41.1% open rate and 6.8% click through. DirectMad.com suggests taking advantage of service emails by including a marketing message. Consumer packaged goods companies had the highest click through rates at 14.0%, general retailers a 5.9% click rate. Full story.
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Social Media
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Promoted trending topics released on Twitter
Toy Story 3 is the first promoted trending topic to be seen on Twitter. Seen as Toy Story 3 at the bottom of the trending topics sidebar, the topic when clicked, brings up the results page. At the top is the Disney Pixar promoted tweet, next top tweets and then the regular real-time results. It’s speculated that the trending ad is valued at tens of thousands of dollars. Full story.
5 teen trends to bring to business social media
Inspired by teenage mastery of social media, Mashable suggests five ways to gain more from social media, starting with the gossip mill. Get involved and ask for customer feedback, or “lurk” (listen) to what’s being said about your industry. Document and share are two keys to online content. HubSpot’s Rick Burnes says the easiest method is blogging, in written or visual form, and sharing on Facebook. Create customer connections by tagging them in photos. Take advantage of real-time updates by posting snippets or just pictures of works in progress. Continue reading.
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General eCommerce Business
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Stay professional with 25 tips to improve email etiquette
25 etiquette experts weigh in with tips to cultivate a positive reputation through emails, as both an individual and business in this Inc.com article. Begin emails with a brief introduction and remember not all vendors and customers will recognize you by email address. Remember, emails can be forwarded so try to use company email only for public matters and handle private information with care. When responding, do so within 24 – 48 hours and try to avoid one-line messages such as “ok” or “thanks.” Set a company standard for email policy and train staff on how they’re to use email. Read more.
4 sources for product video production
Practical eCommerce weighs the pros and cons of four different video production methods. Calling on customers for submissions is one idea. It’s free, but level of quality may not always be there. Those with large product catalogs may lean towards automated video services such as Stupeflix, Treepodia and SundaySky, which can be advantageous, though run the risk of having lesser quality. Self-produced videos are an option with decreased costs of cameras and software. Full story.
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on Friday, June 18th, 2010 at 7:44 am and is filed under eBiz Insider.
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