13 Ways to Engage Your Facebook Fans – eBiz eXtra, Issue 4
| Top Story |
eCommerce Event |
| Big Jump in Small Businesses Using Social Media
The number of small businesses thinking big with plans for social media has doubled. Chief Marketer reports 24% of small businesses are using social media, up from 12% last year (Small Business Index). Nearly half of companies surveyed anticipate these new channels will be profitable. The study reports business owners are turning to social media to expand marketing efforts, attract new business, and engage customers. While, according to the study, social media ranks third in the investments entrepreneurs want to make in the next year, some have their reservations: about half of the respondents worried about the time investment and 17% feared social media would open a channel for criticism. Learn more.
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| Did You Know? |
| 53% of Fortune 500 companies have no natural search visibility for their most advertised keywords.
–MediaPost.com
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eCommerce News of the Week
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Store Design & Development
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Marketing to mothers: How shopping behavior changes after having children
Mothers spend $1.7 trillion per year and control 80% of household spending. That said, online retailers should pay attention to how a woman’s shopping behavior changes after having children, says eMarketer. This week the digital intelligence company shared a BabyCenter and novaQuant study which shows a steep increase in online activity post-baby. Additionally, 85% of woman say their shopping habits change once becoming a mom. From mom-centric sites to usual social networks and traditional media, moms are researching more — and are more vocal about their needs, wants, and finds (and disappointments). Find out what else moms want.
75% of online stores looking to add attention-grabbing features in 2010
Seeing IS believing. Adobe Systems Inc. released results from a study on effective eCommerce marketing features. The word is users want more images and more interaction. The survey looked at features that are currently being used effectively, as well as innovations topping the wish-list for 2010. Coming in at number one on the effective list was multimedia product views (36%), following by a visually-filtered search (33%), product reviews/comments (32%), and better search landing pages(32%). The results show that over a third of the companies surveyed use a blog and/or a branded social network page and a quarter use dynamic product displays, such as carousels, scrollers, and tabbed views.
Get the full story.
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Internet Marketing
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13 Ways to Engage Your Facebook Fans
Mari Smith from Social Media Examiner this week explains a baker’s dozen ways to engage fans of a Facebook business page. She provides 13 tips to encourage participation from fans and monitor feedback to measure results. For instance, Smith explains to end status update posts with a question and address fans by name– better yet, tag them. She adds timing is everything; posting during the right window of the day and also responding quickly to comments can mean better results.
Get the other 10 tips.
How to optimize your eCommerce site for Bing
Microsoft’s search engine, Bing, is certainly gaining ground as a viable online search alternative. According to a recent article from Multichannel Merchant, in May 2009 Bing had 6% of the search share. Today, they have about 9.3%. Bing presents results and spiders sites differently than search leader Google and the runner-up, Yahoo! In this article, author P.J. Fusco explains how Bing/MSNbot uses 300 factors in its categorization criteria and provides tips — from technical to creative — to optimize for this new search engine. He also warns what practices can hurt Bing rankings, such as misspellings and irrelevant links. Learn more about Bing.
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Money Matters
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Coupon use highest in 17 years; nearly a billion dollars saved digitally
eCommerce store owners who haven’t yet embraced coupon codes, here’s some stats worth clipping. Coupons.com reports savings from digital coupons in 2009 exceeded $858 million, a 170-percent increase from 2008. The release also reveals 2/3 of coupon users exclusively use digital coupons, while 1/3 also clip from the newspaper. Coupons.com CEO, Steven Boal, explains coupon use in general is the highest its been in 17 years, but now, consumers are increasingly adopting digital coupons and brands and stores are listening. Digital coupon use has evolved from simple coupon codes and printable coupons, both still wildly popular, to incorporating social media, mobile, and save to loyalty card promotions. Get the full story.
Why credit cards are declining… in usage, that is
Online consumers will use credit cards less often, while PayPal and prepaid gift and debit cards will increase in use, according to new research from Javelin Strategy & Research. While major credit cards are by far still the leading payment option, accounting for 43.5% of all online transactions, Javelin forecasts a decline over the next several years. Since prepaid gift cards allow users to shop online as if they had a major credit card, they are becoming popular among credit-conscious online consumers. See the full story.
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Most Popular Articles Last Week
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SEO Bait: Hook, line and…linker?
69% of online shoppers use social media; Facebook #1 destination
Negative feedback increases conversions for one retailer
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