Every year it happens; one of your gifts is so wrong it has to go back immediately. Returns are a business owner’s least favorite season’s greetings. They mean taking calls about returns or exchanges, and making sure to process returns and issue prompt refunds. Handling returns is crucial to your business success!

Raphael Cohen, President, of Universal Watch Company knew what their company needed to boost their sales in the 4th quarter – a makeover for their online store. As the United States distributor for Boccia Titanium Watches & Jewelry, TeNo Stainless Steel Jewelry, Watches & Accessories and Xemex Swiss watches, … Read More

The Styles family of Lagrangeville, New York has been in the aviation industry since 1969 owning and operating Sky Acres Airport. President Steven Styles learned from pilots flying into his airport that there was a need for a one-stop-shop for airplane parts and pilot accessories. His plan? Open an… Read More

With Valentine’s Day on the way, consider “gift wrapping” as an extra profit center. I know I would gladly pay for gift wrapping, and I bet many of your customers would as well.

Redesigning your site now will give you a leg up on the holiday rush and make you more visible to search engines. When customers visit your web site, they want to see something fresh. A timely site conveys a professional image, which makes potential customers more comfortable doing business with you. It’s especially important to consider this before heading into… Read More

It’s a fact of business that the money you spend is either an expense or an investment, and often it’s difficult to tell which is which until after you’ve spent the dough. That was the dilemma facing Jimmy Weng of ePartyUnlimited.com, a web site for novelty items of all persuasions. As part of a planned redesign earlier this year, Jimmy added Cactus Complete Commerce powered by OrderMotion. It wasn’t cheap. But was it expensive? You decide.

The Solid Cactus family continues to grow. We are delighted to announce we’ve hired Jeffrey Li as a Web Developer, and Adam Sieminski and Joseph Karavis are joining us as eCommerce Consultants.

Just about now you have the feeling you’re doing something right. Sales are up, perhaps double or triple what you’ve done the rest of the year. If you’re in e-commerce, these are the salad days. But we all know that after the glow of Black Friday and Cyber Monday subsides, you face the challenge of converting holiday traffic into regular shoppers. How do you keep your customers, customers? You do it by engaging in outbound marketing with catalogues, fliers, cards, coupons and email. It’s part of the larger process of customer retention.

You’ve probably seen and heard, ad nauseam, the commercial with the geeky looking guy holding a phone and saying “Can you hear me now?” Fortunately for him, there was someone listening on the other end. It leads to the question, “Do you listen to your customers?”

Cyberspace is real. Tens of thousands of businesses prove it by generating billions in trade. Dozens of new e-commerce sites go online every single day. The question for traditional businesses is not whether to go online, but how best to do it.