It's no coincidence how many of the laws of business intersect with the laws of e-commerce. Appearance is crucial in getting your customers to visit either your brick-and-mortar store or your e-commerce site. The nicer your store, the more customers you'll generate, whether on Main Street or in cyberspace. But appearance isn't everything. If your store is easy to navigate and your products are easy to find, you'll improve the customers' shopping experience and your own bottom line.

But you know this already, don't you? It's why you decided to improve your store with a design or redesign in the first place. You'll be happy to know I'm not here to sell you a new Solid Cactus product or tell you what you need to do to improve your store. I'm here to remind you about timing. I'm here to remind you about the Golden Season which lies not too far ahead. I'm talking holidays, folks. Now is the time to get ready.

Holidays are golden. Traffic is high and your vistors are there to buy. So if you're going to make changes to your site, you want them done before the crucial holidays. This is not a mistake you can make in any sort of commerce; it is especially true with e-commerce. A great web site pays for itself in no time, but redesigning a great web site takes time. Is it time?

Every year I share store owners' frustrations when they miss out on the holiday shopping season. We may have discussed major improvements that would certainly turn more browsers into buyers, but it doesn't matter if we don't make those changes in time for the biggest shopping season of the year.

In other words, if you know a redesign is in your future, act now! Let us give your site the attention it deserves! We will not rush through your project. It's not how we do things at Solid Cactus. We need the opportunity to discuss your business in depth and identify any issues slowing your conversion rates. We want the time to plan every detail of our approach to resolve any problems and improve your site. We want the time to be--yes--your partner in success!

Look, the holidays are coming, but they are a ways off, so finish your morning coffee first. But call us soon. Give us the time to do our best for you. Help us help you. Don't spend this holiday season wondering where the traffic went. Make sure that your biggest problem this year is figuring out how to fill all your orders!