Archive for July, 2005

Conversion rates are the name of the game in e-commerce. It’s nice to have lots of hits on your web site, but only when you convert a visitor into a buyer are you making money. The key to higher conversion rates is to make it easy on your shoppers! Make it easy for them to navigate your site, and make it easy to find the products they want to buy at price points they can afford. Let them customize their shopping experience the way they would in a brick-and-mortar store.

Caring for triplets is no easy task. Neither is managing a successful website. Lynn Lorenz, owner of JustMultiples.com, a website specializing in products for twins, triplets and their families, needed an easier way to keep her on-line store up to date. After investigating other developers, she chose Solid … Read More

Tatyana Cathcart wanted to take her pop-culture fashion website, BabyGirlBoutique.com, to the next level with a more professional looking website, easier to manage backend, and a customer friendly shopping cart system. To get the job done, she teamed up with Solid Cactus who delivered just what she … Read More

Massachusetts based embroiderer, Embroider This, needed a website redesign and they also had an aggressive deadline that needed to be met. Owner Sarah Kochanowski knew just who to call, Solid Cactus. With strict standards for design and a firm date for completion, Solid Cactus was ready and willing to make… Read More

The era of PCI Compliance is here. Are you up to standard? Perhaps more important, do you have any idea what PCI Compliance is? What follows is a primer to help you understand PCI Compliance and what it means for your e-business.

Now that your site is up and running, now what? How are you going to get people running to visit you? Wouldn’t you like more visitors to your site? Of course you would. It is a simple fact of business: things could always be better. The trick is to figure out how to move up on the search engines without going broke in the process.

When the National Wildlife Federation decided it was time to update their Yahoo! Merchant Solutions ecommerce store, Solid Cactus was chosen as their developer. The non-profit organization who’s goal since 1936 has been to protect America’s wildlife, raises much needed funds by operating an ecommerce site at http://www.shopnwf.com. Product selection… Read More

Joseph Tantillo, owner of GreekGear.com, an online retailer of fraternity and sorority merchandise, has always followed his instincts. After starting a successful screen printing and graphic design business, he got the inspiration for his next endeavor in the most unlikely of places. “My wife was pregnant, and we were at her obstetrician’s office,” he says. “I was in the waiting room… Read More

Not every small business owner knows where to begin when building a web site. Some aspects of the process are more important than others, so knowing what to focus on can make the process more effective. Joe Palko, CEO of SolidCactus, a full-service web design firm that specializes in building Yahoo! merchant sites, offers the following advice. Navigation Palko says that… Read More