Conversion rates are the name of the game in e-commerce. It's nice to have lots of hits on your web site, but only when you convert a visitor into a buyer are you making money. The key to higher conversion rates is to make it easy on your shoppers! Make it easy for them to navigate your site, and make it easy to find the products they want to buy at price points they can afford. Let them customize their shopping experience the way they would in a brick-and-mortar store.

The Yahoo! store search box lets you search a Yahoo! store, but the shopper can't really customize results. Solid Cactus has built an Advanced Search which searches based on relevancy, within a certain manufacturer, even by price. For instance, you could request to see "all products by Gucci between $100 and $300." Advanced Search even corrects misspellings. Finally your customers have real control over their e-shopping experience. Visiting your site and finding what they want-is easy. Easy is good, easy boosts conversion rates.

Solid Cactus is hosting a Free Webinar (web seminar) to demonstrate how Advanced Search works, and how it can help your business. The webinar will be your chance to ask specific questions about Advanced Search that relate to your company. For Solid Cactus it will be a chance to show off one of our great new tools, and hopefully convince you to sign up! The Solid Cactus Free Webinar is September 1st. Visit http://www.solidcactus.com/webinar.htmlto register.