August 2005

Direct Marketing

It was 1452, Gutenberg pondered the idea of movable text, bringing together the use of paper, oil based ink and a wine press to print books. Today's technology has stretched far beyond his imagination, using computers and broadband to spread information and commerce. My friends here at Solid Cactus often joke about my 25 years of experience in the print industry as if I had been around as long as the Gutenberg press.

New Checkout Manager

Over the past few years, Yahoo! Small Business has undergone numerous changes, both to the backend and what customers see when they view your site. One thing that has been missing was a customizable checkout flow which matches your store's look and feel. The new Yahoo! Checkout Manager changes that.

Preparing Your Warehouse for the Holiday Rush

When we launched this newsletter, Solid Cactus co-founder Joe Palko and I vowed that we would offer more than just a PR vehicle for our company. Okay, we've done some self-congratulating, but we are also determined to provide you with genuine e-business advice in every single issue. What follows is the system we use for organizing the warehouse of our own e-business, TheFerretStore.com. E-businesses expand at the holidays because of increased business, and it is critical to have a product location plan to teach to your holiday temps. An easy-to-navigate system is crucial, and is one of many things we learned along our very long road of very hard knocks as we developed our own company.

Upgrade Your Order System For The Holidays

The holidays are coming. Are you still processing orders one by one? If so, it's time to join the future of e-business before the busiest season of the year. Let us introduce you to the automatic order management system...

The Cactus Grows

The Solid Cactus family continues to grow with three new people. Bryan Banks and Brian Emershaw are e-Commerce Consultants and Michael Shales is our newest Solutions Advisor.

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