Archive for November, 2005

The Solid Cactus family continues to grow. We are delighted to announce we’ve hired Jeffrey Li as a Web Developer, and Adam Sieminski and Joseph Karavis are joining us as eCommerce Consultants.

Just about now you have the feeling you’re doing something right. Sales are up, perhaps double or triple what you’ve done the rest of the year. If you’re in e-commerce, these are the salad days. But we all know that after the glow of Black Friday and Cyber Monday subsides, you face the challenge of converting holiday traffic into regular shoppers. How do you keep your customers, customers? You do it by engaging in outbound marketing with catalogues, fliers, cards, coupons and email. It’s part of the larger process of customer retention.

You’ve probably seen and heard, ad nauseam, the commercial with the geeky looking guy holding a phone and saying “Can you hear me now?” Fortunately for him, there was someone listening on the other end. It leads to the question, “Do you listen to your customers?”

Cyberspace is real. Tens of thousands of businesses prove it by generating billions in trade. Dozens of new e-commerce sites go online every single day. The question for traditional businesses is not whether to go online, but how best to do it.