Webster defines "blog" as "a website that provides updated headlines and news articles of other sites that are of interest to the user."

Solid Cactus defines "blog" as "an essential tool for any company doing business on the Internet."

Seems these days everyone has a blog. Newscasters, the local morning show team on your favorite radio station, even the kid down the street has one. But why should you? First and foremost, a blog can improve the search engine ranking for your online store. Search engines love to spider blogs searching for relevant content and adding them to search results. Better placement means more clicks to your site. More clicks = revenue.

Additionally, blogs give you the ability to personally interact with your customers. Ask a question, take a poll, solicit product reviews. Successful companies are using blogs to increase customer satisfaction, put a personal spin on things and capture the sale.

Yahoo! Merchant Solutions recently introduced WordPress and MOVEABLETYPE, which allows you to set up a blog right from your webhosting control panel. Once set up, Solid Cactus can help you customize your blog to give it a look that's as unique as your storefront. After all, in order to stand out from the crowd, you need to look different!

Solid Cactus believes that blogging is good for business and we're ready to prove it. Give us a call at 1-888-361-9814 and we'll discuss the different BlogBuilding packages we offer.