Archive for August, 2007

As peer-to-peer networks such as MySpace, Facebook, YouTube and others continue to grow, so will the need for similar community features on e-commerce websites. According to MarketingSherpa’s Ecommerce Benchmark Guide 2007, over 58% of online consumers surveyed prefer sites with product reviews. I suspect that we will see this number continue to grow… Read More

As we all know, you’ll be hearing more from your “people” as the holidays approach. Customer inquiries and customer-initiated contacts will spike during this time of year. It’s always good to hear from customers, but here are a few hints so you can keep your customers happy and still find the time to… Read More

Tags: Customer Service

Over the past few months you may have noticed your store dropping in the natural rankings. If you are, you’re not alone. We’ve heard from several clients who have recently found their pages slowly slipping into the supplemental index. A recent design change, upgrade or redesign should not cause your pages to move into… Read More

One of the disadvantages to shopping online is you do not have the opportunity to ask a salesperson for help. If retail shopping was anything like the Internet, you would be sitting around for a long time waiting to get an answer. In fact, before the salesperson gave you an answer you would… Read More

Tags: Customer Service, live chat, live person