It is strange how information can change the way people think. In the older times mere basics used to satisfy people. In today’s day and age more is less. I was reading some articles on how effective good testimonials can be. It was interesting to find what impact testimonials have on the buyers.

When the [...]

There are a few people here who like to wear baggy pants in vibrant colors with a funny hat on their head while chasing after a little white ball on lush, green grass. I just don’t get it. I tried golfing once, but after three holes I quickly discovered that I don’t have [...]

Rules are rules and unfortunately sometimes they can affect what you can and cannot sell on CSE’s. Each CSE has their own set guidelines that you have to follow stating which products are prohibited, and you HAVE to abide by them or you will get kicked off. The tricky part is not all CSE’s have [...]

Atty. Jon Tenenbaum, EVP & General Counsel for Solid Cactus, led the crusade to give back to our neighbors on South Lehigh Street by sponsoring a section of the roadway as part of the townships litter control efforts.
Shortly after moving in to our new headquarters in Shavertown, Jon rounded up several able-bodied guys and gals [...]

Over the past several weeks, members of our SPG (store programming group) have been putting in some long, hard hours working to wrap up some client projects before the busy holiday season. In appreciation for all their hard work, fresh baked pizza from our own restaurant, Saguaro’s, was on the house. Thanks to [...]

Conversion Optimization is the process of maximizing the percentage of site visitors who complete a desired action. This percentage is known as your conversion rate. In today’s extremely dynamic market environment conversion optimization is an ongoing process. What works today may or may not always work tomorrow.
Figure 1.1 above shows the conversion funnel for [...]

Great news CSE gumshoes: FeedPerfect is now an established product syndication partner with buySAFE.com!
Consumer confidence is the name of the game for smaller to mid-size Ecommerce businesses. Think about it:  John Doe customer finally finds the product he’s been looking for ALL OVER the net at your online store. He knows this may be his only [...]

“You can’t judge a book by its cover.” Whoever said that, in my opinion, is crazy. Appearance is everything! When you meet someone for the first time, that first look formulates your opinion of that person for quite some time to come. The initial impression that person gives you is going [...]

Virgin America First Class flight to San Francisco - $3,000.00
Two nights lodging - $300.00.
Visit with the Yahoo’s - Priceless.
Miguel Younger, Vice President of Operations and Brian Santos, General Manager of Store Development, recently visited the Sunnyvale campus of Yahoo! to take part in what we hope will be a regular event - developer day.
This [...]

I am glowing!  Over the past week, many of the clients I have worked with had their new sites or site redesigns go live.  This is so exciting for me because many times, as a solutions advisor here when I first speak with a client, this e-commerce “thing” is just an idea.  To have something [...]

In case you haven’t noticed, a lot of old timers have been relating today’s economic troubles to those they experienced in what is now referred to as “The Great Depression.” There’s no doubt about it, the economy is in need of critical care right now. Today’s stunning announcements about the bankruptcy filing by [...]

Today we launched “team blogs” for different departments within Solid Cactus. The concept is to have the team members share their thoughts, observations and words of wisdom with others who may share their same interests or for those who just want to get inside the mind of a Solid Cacti.
Their musings may be random, [...]

What is Conversion Analysis?  Well to begin, Conversion Analysis and Conversion Optimizations should be the foundation upon which all other Store Development and Marketing efforts/decisions should be based upon.  Let’s face it, every single e-commerce store owner opened their business for one reason, to make money.  And it’s by analyzing your site and marketing performance [...]

No I’m not talking about kids, ferrets, dogs, Oreo cookies or lovers. I’m talking about e-commerce stores. If you’re reading this chances are you are an e-commerce store owner or aspire to be one. I’ve been in the biz for 14 years so I can assertively say that you can’t stop at [...]

So I open my e-mail this morning, and Bingo, there it is. The official announcement that Solid Cactus has once again been named one of the “Best Places to Work in PA.” This will be our third straight year earning this distinction. It’s pretty amazing that out of the 221,000 businesses in [...]