Posted by Solid Cactus on Apr 24, 2009
Yesterday, several Solid Cactus Boot Camp clients, prospects and employees enjoyed dinner at Pazzo Restaurant in Pittston, PA. Besides the beautiful decor and delicious food, what was so special about the experience? CUSTOMER SERVICE. When one diner made a special dietary request, the staff was quick to cheerfully offer alternatives. After the special dish was [...]
Posted by Solid Cactus on Apr 24, 2009
Today, at Solid Cactus Boot Camp, Greg Kosicki, General Manager of Call Center Services, and Karen Snyder, Technical Writer. Greg and Karen gave a fun presentation regarding Building Loyalty Through Customer Service.
We all know there are all types of customers, and not all are good ones. So, how do you deal with the [...]
Posted by Solid Cactus on Apr 24, 2009
As you all know that this week is Boot Camp at Solid Cactus. I got the chance to meet with a few of my clients in person. It’s a great opportunity to get to know them a little better. We can brainstorm on ideas of new marketing initiatives to implement and discuss changes in what [...]
Posted by Solid Cactus on Apr 24, 2009
Yesterday, Solid Cactus Boot Camp proudly welcomed Laura Odorczyk and Jackie Gill from Google. Laura and Jackie joined Search Engine Marketing Team Leader Jean Lloyd and Senior Search Engine Marketing Manager Leigh McGlynn to present “Advanced PPC Ad Techniques”. Our Search Engine Marketing/Pay-per-click (PPC) Team works very closely with Laura, Jackie, and Rachel Honeth [...]
Posted by Solid Cactus on Apr 24, 2009
Just shy of half of ecommerce store owners want to implement video on their sites in 2009. That’s what VP of Business Development Kurt Illian was talking about when he presented on Video and Ecommerce during his Boot Camp session Thursday.
The most important thing about video? It’s a conversion tool. Taking advantage [...]
Posted by Scott Sanfilippo on Apr 24, 2009
Kurt Illian and Lou Pagnotti did a great presentation at Boot Camp on the importance of video in e-commerce. Not just regular YouTube video, but interactive video. Interactive video allows the viewer to click on different buttons or calls to action while the video is playing. In this short video, Kurt explains [...]
Posted by Solid Cactus on Apr 24, 2009
Yesterday, I had the pleasure of listening to a Boot Camp presentation. It was “Advanced PPC Ad Techniques” presented by our very own Leigh and Jean. Also the “Girls from Google” were here to help out. The presentation talked about how to and how not to write your Ad Text.
They went into a lot of [...]
Posted by Solid Cactus on Apr 23, 2009
Today’s Boot Camp session “Building Your Brand” had Catherine D. Shafer, President of cds creative, inc, and John Dawe John Dawe (the name so nice, we say it twice!), Marketing Operations Coordinator at Solid Cactus, Inc., explaining that at the very foundation of all you do, it is your Brand you must care for first.
There [...]
Posted by Scott Sanfilippo on Apr 23, 2009
During this mornings site deconstruction session at Solid Cactus Boot Camp, our team of experts took two Boot Camp attendees sites and picked them apart to see what can be done to improve conversions and increase average order value.
In this video, Chris Pawloski and Greg Davis talk about how important a branded shopping cart is [...]
Posted by Solid Cactus on Apr 23, 2009
Day two of Solid Cactus’ Spring 2009 E-commerce Boot Camp kicked off with the highly popular site deconstruction session. Each Boot Camp, we take a few volunteers to allow us to use their live e-commerce stores for the interactive presentation. Moderated by Director of Marketing and Product Development, Greg Davis, the session also [...]
Posted by Scott Sanfilippo on Apr 23, 2009
After a hard day at Boot Camp, we all headed over to Vino Dolce for an evening of Italian food and Karaoke. While we didn’t find the next American Idol, we did have a bevy of superstars who did their best to keep the crowd energized and entertained. There is a “second video” [...]
Posted by Scott Sanfilippo on Apr 23, 2009
On the first day of Solid Cactus Boot Camp, one of our guest speakers was Mike Ober from Yahoo! Small Business. Mike spent several hours talking about new features either currently available or coming soon to the Yahoo! Store platform. He also discussed Yahoo! Analytics and Y! Search Marketing along with a lengthy [...]
Posted by Solid Cactus on Apr 22, 2009
We closed out the first day of Boot Camp with the second part of a session with Michael Ober (@mikeober) from Yahoo! Mike covered the new enhanced targeting capabilities that were rolled out on Yahoo! Search Marketing in March, and how Y! Store owners can best leverage these new tools with the new demographic reporting [...]
Posted by Solid Cactus on Apr 22, 2009
We just had a great session with Mike Ober (@mikeober), Sr. Manager of Account Management at Yahoo! Small Business. He started off with a video showcasing all of Yahoo!’s accomplishments from media, finance, sports and much more. He used statistics from Yahoo! in general to bring this data to the Yahoo store in new [...]
Posted by Solid Cactus on Apr 22, 2009
It’s official: between personalized organic search results and the kick in the pants that the iPhone has given the mobile web, local search is definitely the NBT in Internet Marketing. According to some estimates, 30% of the half-billion (with a B) searches that are done each month That’s why we brought in [...]