Archive for May, 2011

May
31
2011
AUTHOR
noelle.vetrosky

Inviting VIPs to Meet with SC at Internet Retailer

Tuesday, May 31st, 2011

Solid Cactus is gearing up for the largest eCommerce event in the world, Internet Retailer Conference & Exhibition 2011!

Come out and see Solid Cactus at the conference on June 14-17 at the San Diego Convention Center and we’ll provide a FREE evaluation of your choosing right at our booth. It’s a rare opportunity to meet with Solid Cactus on the west coast.

We can evaluate your …
• Pay Per Click
• Search Engine Optimization
• Customer Service
• eCommerce Website

Stop by booth 733 for your FREE evaluation and a chance to win valuable prizes including a professionally designed website! You can request an evaluation for whichever day is convenient for you; we’ll be there all week.

Learn more about the conference here. Sign up for your evaluation here.

May
27
2011
AUTHOR
admin

SMS Marketing for eCommerce – Issue 69

Friday, May 27th, 2011

Is it time for eCommerce to embrace text messaging?

SMS Marketing for eCommerce

Text message marketing is booming. It seems like every store you shop at and every restaurant you eat has an option to leave your mobile number in order to receive discounts, specials and news about the company. An option that is very similar to email, SMS marketing allows you to send communications via a text message to a recipient’s mobile device if they should opt in. With 72 percent of mobile users in the U.S. sending or receiving texts, this is definitely a desirable option for retailers. This form of marketing is highly successful for brick and mortar merchants, but what can it do for an eCommerce merchant and is it time to start looking into text messaging for your online store?

More from Practical eCommerce. (more…)

May
26
2011
AUTHOR
Donna Werts

The Customer Service Waiting Game

Thursday, May 26th, 2011

My entire family knows how big I am on customer service. Being trained by the Disney Institute, I understand how important customer service is for a business. Taking into consideration how successful anything with the name Disney is, I am pretty certain they know what they are talking about. Apparently, there are a lot of businesses not listening or attempting to make their customers happy.

I have to share a story with you. My sister just made me so proud, I wept. Ok, wept is a strong word but she still made me proud!

She recently went to one of those national warehouse chain stores. You know, one of those stores that you have to purchase a membership to shop there. Anyway, I will let the review she left on their site tell the story:

“I am very frustrated! I went to the Wilkes-Barre Pa store to open a membership. I was second in line. The person in front of me had “issues”. After 15 minutes of waiting in line I asked the representative if there was anyone to assist her I was told, “No if you have a bill to pay go to the register”. After 20 minutes I asked if there was an application I can begin to fill out while waiting I was again told “No”. There were people behind me that had left already and I noticed people that came in to shop pay for their items and leave. The representative calls someone for an over ride, after 35 to 40 minutes of waiting in line to be a “new customer”, I left. What a frustrating experience. I am very upset that I wasted my time at a store that I don’t have to shop at. Of course I am not a member and this experience made my decision! Please get your customer service priorities straight!” (more…)

May
24
2011
AUTHOR
noelle.vetrosky

The In’s and Out’s of Swipe Fee Debate

Tuesday, May 24th, 2011

Gas prices are high, that we can all agree. When going to fill up my tank I’ve recently noticed around my neighborhood that certain gas stations are putting up two different prices, a price for those who pay in cash, and one for those who pay with a debit or credit card. It’s usually about a 6-cent difference. I think to myself, how can you charge more for a debit card which gets taken directly from my account, like a check. I get mad at the station as I usually use my debit card, but who is really causing this price increase for card usage?

Credit and debit card swipe fees cost merchants and consumers an estimated $50 billion a year. Think about it, credit card companies and banks are making a killing off of consumers taking out a card to make a purchase instead of using plain old cash. The Swipe Fee Debate has been going on for a while and the National Retail Federation has started a campaign to get results faster as the banks are trying to delay a change that would reduce fees for another two years. (more…)

May
23
2011
AUTHOR
lauren.carey

We're (Lady) Gaga for Social Media

Monday, May 23rd, 2011

Every year Forbes Magazine puts out a “Celebrity 100″ list. They rank the most powerful people in the entertainment business. These days, power isn’t just about money. Power is about your influence, your reach, and how you connect with the world around you. Sure, money is power—but it’s not the only thing.

Oprah’s been on the top of the Celebrity 100 list for four of the last seven years. But she didn’t make it to the top in 2011. It’s hard to dispute Oprah’s influence, but she doesn’t have 10 million Twitter followers or 34 million Facebook fans. That distinction belongs to someone else.

Meat dresses and egg cars aside, Lady Gaga knows what she’s doing. She features MAC makeup, Monster headphones, and Virgin Mobile phones in her music videos—and her fans (lovingly known as Little Monsters) eat it up. Why are they all so willing to listen to what this (seemingly) crazy person has to say? (more…)