Archive for Jun, 2011

Jun
30
2011
AUTHOR
Donna Werts

Destination: Quality Goods and Service

Thursday, June 30th, 2011

My trip to San Diego, as an IRCE exhibitor, came with so many more surprises than I anticipated. I never expected to fall in love with that city! There is so much that San Diego offers, especially Seaport Village. While walking along the bay there were sketch artists, musicians, restaurants, little shops, and beautiful scenery. But I wanted to give a couple special mentions some of the shops we went to.

A block away from our hotel is Seaport Village, where these quaint stores are located. I was amazed at the level of customer service we received while there. The first shop Beth Hartman and I hit was Destination. They sell clothing, shoes, jewelry, and souvenirs. (more…)

Jun
28
2011
AUTHOR
Donna Werts

Solid Cactus at IRCE

Tuesday, June 28th, 2011

Beth Hartman, Robyn Snyder, Alicia Magda, and I all ventured off to the great city of San Diego on June 13th. 2,700 plus miles later we landed ready to show the west coast what east coast eCommerce experts are made of.

What an exciting week we had at IRCE in San Diego! We met with so many attendees and exhibitors, all with the same goal in mind, expanding and improving their businesses. What an experience it was! With 7,000 plus attendees, 175 speakers, and 500 exhibitors, it was bound to be a successful journey for the Solid Cactus IRCE team.

It gave me great joy to have attendees come up to our booth because they heard about our services from other attendees. I will brag about it and tell you that we really do a fantastic job whether it is creating a new site, marketing, or providing award-winning customer service. To hear that we are eCommerce lore gave my heart joy!

We also had the pleasure of sit downs with some of our clients. Of course, I don’t have to tell you how wonderful they are! Cindy Gliebe with www.veggiesensations.com, Jay Varon with www.acemagnetics.com, and Shawn Alford with www.transferfactor-us.com, all showed us around town as we talked shop. San Diego is a gorgeous city and we thank you for sharing your city with us!

While I just gave you a taste of our experience, I promise that there is more to follow. While shopping around in this quaint little village, we experienced San Diego’s finest customer service. So warm and friendly, it is hard not to purchase something. I will be writing about a couple of shops where the customer service was exemplary! Stay tuned…..

Jun
27
2011
AUTHOR
noelle.vetrosky

Redesign Time: Holiday Preparation Starts Now

Monday, June 27th, 2011

July is practically here and plenty of stores will be broadcasting their “Christmas in July” sales everywhere you look. It’s hard to believe that half of 2011 is already gone, but it can’t be ignored. The upcoming holiday season will be here before you know it, whether we like it or not. Right now everyone has beaches, bikinis, and those tropical drinks with the little umbrellas in them on their minds, so it’s hard to get a clear picture of what you’ll be doing for your business this holiday season. But early preparation is the only way to make sure things move as smoothly as possible, which is why you should be planning to complete at least a little redesign work.

Completing a redesign takes time, and you want to make sure it’s done right. Planning a holiday redesign also helps you create a game plan for many of your holiday tasks, like creating promotions, updating policies, and considering your shipping options. So what exactly should you start thinking about? The list can go on and on, but you can  start now, check off a few things each week, and you’ll be in great shape this holiday season. (more…)

Jun
24
2011
AUTHOR
admin

Understanding Your Customers – Issue 73

Friday, June 24th, 2011

Businesses want a 360 degree customer view

Cashing in with Brand Advocates

Owning a business means you of course need customers to be successful. To be successful long term, you need to retain these customers while continuing to acquire new ones. But how can you do all this unless you really know who your customer is? A current Aberdeen research being conducted is showing that more than half of all Best-in-Class sales organizations that have the best customer retention rates, shows that they are constantly analyzing and segmenting their customer base to identify more sales opportunities. Getting a solid picture of who your customers are helps both you and the customer by providing them with better service and you with an established sense of loyalty which will bring them back to shop. So how can you figure out who your customer is and start using that information to your benefit?

More from eCommerce Times. (more…)

Jun
23
2011
AUTHOR
noelle.vetrosky

Quick Tips for a Successful Summer Store

Thursday, June 23rd, 2011

Summer has officially begun, so now what? When we grow up we sometimes don’t appreciate the season as much as we did when we were kids. Sure, we don’t have the entire summer off like we used to, work never stops, but what we can do is take a relaxing trip or two to take the edge off. Most people can go to their boss or HR department and schedule vacation time so they can get away. But what happens when you work for yourself?

Running an online store is a whole different ball game. There’s no one to report to in order to get a day off, except you. But how can you take a vacation from a store that is open 24/7/365? Should you hire someone to watch it for a week? Who would be willing to take a job for only a week or two? Should you try to manage your store from the beach? You could but what was the point of getting away then? (more…)