Archive for Sep, 2011

Sep
21
2011
AUTHOR
noelle.vetrosky

Fall Updates for Your SCeC Store

Wednesday, September 21st, 2011

Fall is here which marks the beginning of a very hectic, yet exciting time of the year for retailers. The holiday shopping season is right around the corner and as you prepare your online business for it, the team at Solid Cactus is releasing some new updates for your SCeC store. These updates will make not only provide a more customer-friendly experience for shoppers, but they will help you better manage your contact lists for smoother marketing.

New Contact Management Search Unveiled
Simple Search

The new simple contact search box allows you to find individual merchants fast. Enter any piece of contact information such as the name, email or address to locate a particular merchant. You can also further filter your results by simply adding another piece of information to your query. (more…)

How to Capture Extra Holiday Sales with Comparison Shopping Engines

Tuesday, September 20th, 2011

There are less than 100 days until Christmas. Are you ready? eMarketer has conducted research which forecasted that online sales are expected to be equal or even exceed last year’s holiday online shopping results. This would mean at least 12% growth can be expected this year, according to comScore’s historical data. Last year, comScore had reported that online spending grew 12% on volume of $32.8 billion for the 2010 holiday season, so this year could be a break out season!

Can we beat those numbers this season? Absolutely! Prior planning and maximizing your marketing channels are crucial to big gains this season. One of the best marketing channels to utilize is comparison shopping engines (CSEs), and with news like this, getting your business live on a comparison shopping engine is crucial! If you are going to catch fish, you need to be where the big fish are swimming, and comparison shopping engines definitely have “big fish” —  consumers using comparison shopping engines spend on average 25% more per order than other online marketing avenues! (more…)

Presenting Facebook Stores from Solid Cactus

Monday, September 19th, 2011

With over 750 million users, Facebook is certainly a marketing channel you can’t afford to avoid. You may be doing social media marketing now, but what if you could use this outlet to sell your products as well?

Join Solid Cactus Co-Founder Scott Sanfilippo along with Lauren Carey and Keith Schaeffer on September 21 at 2 p.m. ET for the unveiling of one of our newest and most exciting Solid Cactus products to date – Facebook Stores! If you missed it, no problem! Find out more information here(more…)

Sep
16
2011
AUTHOR
admin

News for Facebook Ads – Issue 85

Friday, September 16th, 2011

Testing to include ads within user content

Internet Commands Back-to-School Shopping

Great news has arrived for retailers who want their Facebook advertising to start getting a little more attention from fans. Facebook announced it has begun testing an unfiltered live feed ticker to the home pages of a few select users that would include ads within home page content. So when users are looking over what their friends are doing at that moment, they’ll also see a few advertisements thrown in. Right now the company is still testing the waters and so only a portion of its 750 million users will see them but for retailers it is a step in the right direction. As they continue to test the format, more alterations may come before it is rolled out to more users. But will consumers find this method more of a hindrance or will it increase engagement?

More from Internet Retailer. (more…)

Preparing PPC for the Holidays

Thursday, September 15th, 2011

It’s the middle of September and I keep wondering where this year went. As soon as I finish promotional ad text for Mother’s Day, I feel like the next week I am putting up back to school ads. Time goes by so fast and in this fast paced world you need to stay ahead by starting your holiday promotions early enough to stay competitive with other online retailers bidding on similar terms in the pay per click realm. When they search Google to see what kind of buying incentives and promotional text you’re using to capture qualified traffic, hopefully your ads will be there with jingle bells on.

Today I would like to share some tips that have helped my clients and I throughout the years get ready for the holiday shopping season: (more…)