Archive for Oct, 2011


2011 Holiday Outlook & Good News for Online Merchants

Tuesday, October 18th, 2011

Each year the National Retail Federation and BIGresearch get together and create the holiday season sales outlook for the year. Projections have always forecasted sales growth, until 2008. Both 2008 and 2009 were extremely tough years for retailers during the holiday season which determines how retailers do for the year. 2010 brought new light with an over 5% increase in expected sales.

2011 predictions have arrived and although they aren’t as desirable as last year’s, it is still in the positive direction. Sales are expected to increase 2.8% this year to a total spending of $465.6 billion. Compared to last year, it may seem that this year’s increase is nothing to get over excited about but this simply isn’t the case. Because the increase isn’t as high as last year’s, this means retailers have to get more creative in how they attract customers. (more…)

The 12 Days of Email Marketing – Free Webinar!

Monday, October 17th, 2011

The big man’s headed to town, so the holiday season is about to get real! Come October 19 there will only be 37 days until Black Friday, 40 days until Cyber Monday and 67 days until Santa’s big arrival on Christmas morning. It’s time to get serious and excited about your holiday email marketing now!

Join us on Wednesday, October 19th at 2 p.m. ET as we walk you through the 12 Days of Email Marketing for optimum holiday results. Solid Cactus’ elves, Email Marketing Manager Michelle Johnson, and Co-Founder Scott Sanfilippo, will cover:

  • When’s the ideal time to start your holiday email marketing
  • How to lay out a timeline for holiday sends
  • What promotions you must do because your customers will be waiting for them
  • Incentives to get customers buying from you instead of the big box stores, or the other guy
  • Plus, how to stay competitive in this trying economy

Attendees will receive a very special holiday bonus offer for optimizing their email marketing efforts!


10 Strange Things Influencing Online Shoppers – Issue 89

Friday, October 14th, 2011

Web sales expected to be higher than in store

Facebook Stores Have Arrived

Online consumers will be spending more online than in store this holiday season. Accenture says that 59% of these consumers will buy more online and skip the in store chaos. Online shopping offers a multitude of incentives that consumers are looking for including free shipping, better deals, as well as the fact that you can avoid the craziness of the crowds and the long lines in the store. The method of online shopping will also change to a more mobile-centric system, including tablets as well. Learn more about how holiday sales will be coming in this year and how much consumers will be spending.

More from Internet Retailer. (more…)

Clean Up Needed, Aisle 5! Part II of II: The Importance of Keeping Your PPC Squeaky Clean

Thursday, October 13th, 2011

Now that aisle five is clean, let’s make sure when using PPC we lead customers to what they are searching–exactly what they are searching.

As I mentioned in my previous blog, I need to be able to easily find what I’m looking for when navigating a site. If I reach a site through a PPC ad, I certainly want to be directed to the specific product, category or brand I searched.

We know people think differently and we know customers search differently; the AdWords Search Query Report tells us so, literally. It makes sense to have landing pages and sorting features to address all search habits. Wouldn’t you be more likely to make a purchase when you’re taken to exactly what you want? (more…)


Economy Isn’t Scaring Americans from Celebrating Halloween

Tuesday, October 11th, 2011

It’s that time again – it is indeed my absolute favorite time of the year. It’s not just the mild weather and the beautiful scenery, it’s the season for the best holiday of the year (at least in my eyes it is). If you haven’t already guessed, I’m talking about Halloween.

Halloween is often viewed as a silly kids’ holiday, but it is becoming more and more popular to celebrate among adults each year. Everyone should have fun, dress up, and get their scare on. Since so many more adults are celebrating, this is great news for retailers because they have to start spending.

The National Retail Federation’s 2011 Halloween Consumer Intentions and Actions Survey shows that seven in 10 Americans or 68.6% plan on celebrating Halloween this year which is up 63.8 percent from last year. That is a huge increase! These consumers are expected to spend a little more as well with total Halloween spending expected to reach $6.86 billion. (more…)