Archive for Oct, 2011


Clean Up Needed, Aisle 5! Part I of II: The Importance of Keeping Your eCommerce Aisles Clear and Easy to Navigate

Monday, October 10th, 2011

Shopping online has a lengthy list of benefits: I can easily find the best price, shop in my pajamas, and have products sent right to my door. Easy! However, I can’t locate the item I’m looking for in a cluttered store – even if it is offering me the lowest price guaranteed and free shipping. I’ll look for it somewhere else, somewhere that has organized shelves that will quickly lead me right to the product.

A few tips to keep your site clean and easy to navigate:

I should never see a 404 Page, empty landing page, or image not available. If your site was a brick and mortar store, this would be like assuring me that you have what I’m looking for, then dropping me off outside the back of the store near the dumpster, or in an aisle that is empty. It doesn’t make you look very reputable. (more…)


The Death of a Visionary – Issue 88

Friday, October 7th, 2011

Steve Jobs’ impact on eCommerce and the world

Facebook Stores Have Arrived

Steve Jobs’ impact on the world at large was huge. Who knows when the next time an innovator such as him will come around so as the world mourns its loss, it is a time to reflect back on everything Jobs did for not only Apple and technology as a whole but for eCommerce. Jobs had a philosophy in life to live it to the fullest and always go after your dreams. He stressed the importance of not settling in life’s choices and his words will live on through the thousands who looked up to him not only as an inventor but as a visionary. Take a look back at how his latest Apple inventions helped revolutionize the eCommerce industry, as well as what life lessons he had to teach.

More from GetElastic. (more…)


Exceptional Insight Gained from a Great Loss

Thursday, October 6th, 2011

By now, everyone has heard that the world had lost one of its greatest entrepreneurs, inventors, innovators and visionaries, Steve Jobs. For most, he will be remembered for his inventions – Macintosh, iMac, beautiful typefaces, proportionally spaced fonts, iPod, iPhone and iPad. For me, his legacy is beyond the tangible products he’s created – but his ideals.

In 2005, I started an internship with a start-up company that was unheard of (at the time). The interview took place in the basement of the magistrate’s office and I was embarking in an area that was well beyond my comfort zone. Each day, I recalled questioning myself if I was pursuing the “right” thing – until I came across the Stanford Commencement speech by Steve Jobs. To this date, his speech still resonates with me and as a tribute to him, I’d like to share the points that still stick with me today: connecting the dots, love and lost and death. (more…)

Holiday PPC & a Partridge in a Pear Tree

Tuesday, October 4th, 2011

I made my list, I checked it twice, and now I’m sharing with you my top 12 tips for you to prepare your online marketing for the 2011 holiday season:

Engage in multi-channel marketing: Interact with your customers, and entice them to interact with your business. Use email marketing and social media such as Facebook, Twitter, and your blog to keep your store front and center for your customers. Use PPC to promote your blog, to encourage people to “like” your Facebook page, and to ask people to follow you on Twitter, and drive that traffic accordingly.

Use holiday-themed ads instead of holiday-themed keywords: Take it from our team of first-hand experience. Holiday-themed keywords will cost you a fortune without a strong return. Get creative with holiday-themed ads instead! (more…)

Jeff Stolarcyk

Google+ and Your Business – Should You Be There?

Monday, October 3rd, 2011

There was a time, only a few short years ago, when new social media launches were a big deal, guys. In the more enlightened and more cynical age of 2011, we know better; we’ve seen socnet come and go and seen things like Color and worse that make The Office’s social media parody seem plausible and maybe even viable. Which is why, a few months in, it’s tough to get excited about Google+ – especially its prospects for businesses.

While Google is an undisputed killer at search and pretty good at a few dozen other things, social has traditionally been the space where they’ve struggled. Google Wave, in addition to being ahead of its time, was launched clumsily and then shuttered after it became first a laughingstock and then an afterthought. Last year’s Google Buzz debacle was even worse, though Buzz is still around, integrated into this summer’s Charlie Brown attempt to kick the football – Google+. At least Orkut, Google’s first social venture, is still popular in Brazil and India, though never became popular here in the U.S. (more…)