Shopping online has a lengthy list of benefits: I can easily find the best price, shop in my pajamas, and have products sent right to my door. Easy! However, I can’t locate the item I’m looking for in a cluttered store – even if it is offering me the lowest price guaranteed and free shipping. I’ll look for it somewhere else, somewhere that has organized shelves that will quickly lead me right to the product.
A few tips to keep your site clean and easy to navigate:
• I should never see a 404 Page, empty landing page, or image not available. If your site was a brick and mortar store, this would be like assuring me that you have what I’m looking for, then dropping me off outside the back of the store near the dumpster, or in an aisle that is empty. It doesn’t make you look very reputable. (more…)