Posted by Solid Cactus on May 1, 2009
One of the most effective ways to find and develop talent is by engaging students in our local colleges and universities through the Solid Cactus Internship program. Students are brought in and given an opportunity to expand their experience with an industry professional from the Solid Cactus team. The pay stinks (often non-existant), but the [...]
Posted by Solid Cactus on Apr 27, 2009
Each year at Solid Cactus’ E-commerce Boot Camp, the graduation dinner rounds out with a keynote speaker. This year, it was successful e-commerce merchant and professional magician Sam Blankenship, owner of www.trickshopmagic.com. After opening with a magic trick (using our Manager of Sales Engineering, John Tomkoski as a guinea pig– and finding out John loves [...]
Posted by Solid Cactus on Apr 24, 2009
Well, we just had the last Solid Cactus Boot Camp session for this round. The Solid Cactus Management Team was available for an roundtable open discussion, and entertained questions from the attendees.
Here’s the skinny from the brass:
> As the company has grown, Solid Cactus has made concerted efforts to streamline operations and provide a better [...]
Posted by Solid Cactus on Apr 24, 2009
Alas, the final presentation of the Spring ‘09 Boot Camp wrapped up a few minutes ago. Our final discussion, presented by Affiliate Marketing Manager Michelle Pushefski, Senior SEO Account Manager Jeff Stolarcyk and SEO Specialist Nicholas Matthews delved into the ever-important, but often missed marketing methods; Affiliate, Search Engine Optimization (SEO) and E-mail Marketing.
Most site-owners [...]
Posted by Solid Cactus on Apr 24, 2009
You know what you sell, you’ve totally got some pictures of it, and you’ve had a favorite color since grade school. Why waste time with a designer, right? You have everything you need to make a web site happen! Well…almost everything. You might not know exactly how to combine all those pictures and words into [...]
Posted by Solid Cactus on Apr 24, 2009
Yesterday, several Solid Cactus Boot Camp clients, prospects and employees enjoyed dinner at Pazzo Restaurant in Pittston, PA. Besides the beautiful decor and delicious food, what was so special about the experience? CUSTOMER SERVICE. When one diner made a special dietary request, the staff was quick to cheerfully offer alternatives. After the special dish was [...]
Posted by Solid Cactus on Apr 24, 2009
Today, at Solid Cactus Boot Camp, Greg Kosicki, General Manager of Call Center Services, and Karen Snyder, Technical Writer. Greg and Karen gave a fun presentation regarding Building Loyalty Through Customer Service.
We all know there are all types of customers, and not all are good ones. So, how do you deal with the [...]
Posted by Solid Cactus on Apr 24, 2009
As you all know that this week is Boot Camp at Solid Cactus. I got the chance to meet with a few of my clients in person. It’s a great opportunity to get to know them a little better. We can brainstorm on ideas of new marketing initiatives to implement and discuss changes in what [...]
Posted by Solid Cactus on Apr 24, 2009
Yesterday, Solid Cactus Boot Camp proudly welcomed Laura Odorczyk and Jackie Gill from Google. Laura and Jackie joined Search Engine Marketing Team Leader Jean Lloyd and Senior Search Engine Marketing Manager Leigh McGlynn to present “Advanced PPC Ad Techniques”. Our Search Engine Marketing/Pay-per-click (PPC) Team works very closely with Laura, Jackie, and Rachel Honeth [...]
Posted by Solid Cactus on Apr 24, 2009
Just shy of half of ecommerce store owners want to implement video on their sites in 2009. That’s what VP of Business Development Kurt Illian was talking about when he presented on Video and Ecommerce during his Boot Camp session Thursday.
The most important thing about video? It’s a conversion tool. Taking advantage [...]
Posted by Solid Cactus on Apr 24, 2009
Yesterday, I had the pleasure of listening to a Boot Camp presentation. It was “Advanced PPC Ad Techniques” presented by our very own Leigh and Jean. Also the “Girls from Google” were here to help out. The presentation talked about how to and how not to write your Ad Text.
They went into a lot of [...]
Posted by Solid Cactus on Apr 23, 2009
Today’s Boot Camp session “Building Your Brand” had Catherine D. Shafer, President of cds creative, inc, and John Dawe John Dawe (the name so nice, we say it twice!), Marketing Operations Coordinator at Solid Cactus, Inc., explaining that at the very foundation of all you do, it is your Brand you must care for first.
There [...]
Posted by Solid Cactus on Apr 23, 2009
Day two of Solid Cactus’ Spring 2009 E-commerce Boot Camp kicked off with the highly popular site deconstruction session. Each Boot Camp, we take a few volunteers to allow us to use their live e-commerce stores for the interactive presentation. Moderated by Director of Marketing and Product Development, Greg Davis, the session also [...]
Posted by Solid Cactus on Apr 22, 2009
We closed out the first day of Boot Camp with the second part of a session with Michael Ober (@mikeober) from Yahoo! Mike covered the new enhanced targeting capabilities that were rolled out on Yahoo! Search Marketing in March, and how Y! Store owners can best leverage these new tools with the new demographic reporting [...]
Posted by Solid Cactus on Apr 22, 2009
We just had a great session with Mike Ober (@mikeober), Sr. Manager of Account Management at Yahoo! Small Business. He started off with a video showcasing all of Yahoo!’s accomplishments from media, finance, sports and much more. He used statistics from Yahoo! in general to bring this data to the Yahoo store in new [...]