Posted by Scott Sanfilippo on Apr 28, 2009
One of the benefits of attending a Solid Cactus Boot Camp is the opportunity to see the new products that have come out of the Solid Cactus Development Lab before the public. At last week’s Boot Camp, we unveiled 8, yes 8, new products for your Yahoo! Store. That is an incredible number [...]
Posted by Scott Sanfilippo on Apr 26, 2009
Congratulations to Ed & Allison Stanchak on the birth of their son Robert Edward at 9:50pm, Saturday, April 25, 2009. Ed is the director of employee relations at Solid Cactus.
Posted by Scott Sanfilippo on Apr 25, 2009
I was checking out the local news on WNEP.com, our local ABC affiliate, and one of the videos on their front page caught my eye. It was highlights of last night’s hockey game featuring the Wilkes-Barre/Scranton Penguins. Take a look at this screen shot showing the Solid Cactus dasherboard in the upper left [...]
Posted by Scott Sanfilippo on Apr 25, 2009
Thursday night’s Boot Camp dinner was at Pazzo Restaurant. After dinner we all headed across the street to Mohegan Sun at Pocono Downs for an evening of gaming. Unfortunately nobody came back a big winner, but a great time was had by all!
Posted by Scott Sanfilippo on Apr 25, 2009
The final day of Solid Cactus Boot Camp proved that Mother Nature CAN cooperate when she wants to. The near 80 degree temperatures and plenty of sunshine had me firing up the grill and putting together a BBQ that consisted of 15 pounds of shrimp, 20 pounds of hamburgers, 100 hot dogs and 10 [...]
Posted by Scott Sanfilippo on Apr 24, 2009
Greg Kosicki and Karen Snyder did a presentation this morning at Solid Cactus Boot Camp on the importance of good customer service. One of the things they did was role playing through a “difficult” customer call and how to handle those instances when they come up. Check out this skit in this video.
For [...]
Posted by Scott Sanfilippo on Apr 24, 2009
Laura Odorczyk and Jackie Gill from Google came to Solid Cactus Boot Camp to present on important PPC strategies and how to write effective Google Ads. One of the things they spoke about was Google’s Impression Share. What is Impression Share? Find out in this short video.
To learn more about [...]
Posted by Scott Sanfilippo on Apr 24, 2009
Kurt Illian and Lou Pagnotti did a great presentation at Boot Camp on the importance of video in e-commerce. Not just regular YouTube video, but interactive video. Interactive video allows the viewer to click on different buttons or calls to action while the video is playing. In this short video, Kurt explains [...]
Posted by Scott Sanfilippo on Apr 23, 2009
During this mornings site deconstruction session at Solid Cactus Boot Camp, our team of experts took two Boot Camp attendees sites and picked them apart to see what can be done to improve conversions and increase average order value.
In this video, Chris Pawloski and Greg Davis talk about how important a branded shopping cart is [...]
Posted by Scott Sanfilippo on Apr 23, 2009
After a hard day at Boot Camp, we all headed over to Vino Dolce for an evening of Italian food and Karaoke. While we didn’t find the next American Idol, we did have a bevy of superstars who did their best to keep the crowd energized and entertained. There is a “second video” [...]
Posted by Scott Sanfilippo on Apr 23, 2009
On the first day of Solid Cactus Boot Camp, one of our guest speakers was Mike Ober from Yahoo! Small Business. Mike spent several hours talking about new features either currently available or coming soon to the Yahoo! Store platform. He also discussed Yahoo! Analytics and Y! Search Marketing along with a lengthy [...]
Posted by Scott Sanfilippo on Apr 22, 2009
Some raw video from Mike Jozaitis’ presentation on Key Performance Metrics during Solid Cactus Boot Camp. For more information on Mike’s session, check out Michelle’s blog post.
Posted by Scott Sanfilippo on Apr 22, 2009
During Donna Talarico’s presentation this morning, she talked about offline marketing for your business. These methods include press releases, radio, newspaper, alternative weeklies, etc. One Boot Camp attendee took advantage of offline media to promote her business on national television. Pam from BlairCandy.com appeared on The Big Idea on CNBC.
The [...]
Posted by Scott Sanfilippo on Apr 21, 2009
The time has arrived! Three-dozen e-commerce store owners from all over the country have made their way to the Solid Cactus Technology Center in Shavertown, PA for three days worth of networking, seminars and a good time. Not exactly what you would expect at a “Boot Camp” but that’s how we do it [...]
Posted by Scott Sanfilippo on Apr 9, 2009
Wednesday I hosted a webinar on Virtual Office Services from Solid Cactus. For those who did not have the opportunity to attend the webinar, here it is for your on-demand viewing pleasure!