Sep
9
2011
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Black Friday Goes Mobile

Mobile Searches Dominate This Holiday Season

Internet Commands Back-to-School Shopping

Mobile may have changed the way consumers did their holiday shopping in 2010, but in 2011 it’s going change the game even more. Mobile will be the outlet of choice for shopping activities not only on Black Friday but throughout the month of December. Google Inc. is predicting the 15% of all searches made on Black Friday will be made on a mobile device and that 44% of December searches for last-minute gift ideas and store locations will also come from mobile devices. What does this mean for retailers? It should alter your holiday marketing strategy so that you can become more mobile-friendly. You will need to make sure that your site renders on a mobile device. You need to bid on keywords that are more localized so you can get better results with shoppers on the go. Take a closer look at how mobile is changing the holiday shopping game.

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