Mandy Boyle

Bursts in Traffic Streams: Calendar-Based Keywords

As e-tailers around the world fight for a steady stream of traffic during these difficult times, it may not come as a surprise that some are getting innovative with their approaches. From coupon deals to using powerful keyword phrases related to celebrity gossip, earning money, and finding jobs, there are a myriad of possibilities to drive traffic to your site. One such method that often goes overlooked is that of targeting calendar-based keywords. By using a few of the seasonal words that appear and reappear every twelve months at various intervals, you may be able to capture that extra traffic you need to drive up your web presence as well as your revenue.

As said in the recent article on, calendar-based keywords are becoming a hot commodity, as more and more internet users are catching on to the ins and outs of finding information on the Internet. The vast realm of ideas, advice, tips, and connectivity available through the World Wide Web poses as a great jungle for e-tailers looking to boost their presence amongst the millions of other sites with the same goals. To carve out your place in the Internet landscape, remember to be unique and to differentiate yourself from the competition.

When it comes to finding a Halloween costume, the perfect Christmas gift, or the best way to file taxes, the Internet holds the answer. Using calendar-based keywords can help steer customers to your site in order to fulfill their questions about what to do with the proper holiday, however, it only works when you provide them with valuable, useful information. Because site visitors are getting smarter about the sites they choose, you have to offer them the answers they need in a way that doesn’t seem like a complete sales pitch. Here’s where quality content comes in.

Developing content around calendar-based keywords may seem like an easy enough task at first, but upon further examination, one would find that there’s more to it than meets the eye. Besides using the best practices of appropriate density and natural usage, your keywords have to be chosen to be competitive. If you’re looking to use the term “Spring Cleaning” in your content, see if you can find something a bit more specific. How about “Spring Cleaning Tips” or “Spring Cleaning Products”? By choosing a more detailed keyword, you’re more likely to compete against the millions of sites looking to target the same phrase. After you’ve found the right keywords, it’s time to develop the content.

Users are looking for useful information so don’t provide them with a complete sales pitch. Provide your site visitors with real data that can apply to their everyday lives. If you happen to have a product that can make their seasonal dilemma disappear, mention it, and then continue on to explain alternatives or additional information. Give them ideas on how to solve their problem. Offer up answers to common questions. Phrase your content in words that are understandable and relevant. You don’t want your site to appear like a regurgitation of your product descriptions, so remember to be creative. Give them something fresh and exciting that’s perfect for this time of year!

You may not find success if your site is filled with nothing but content that dwells on certain times of the year, but calendar-based keywords can be an extremely useful tool when supplemented with the other content on your site. Remember, you have to offer useful, well-targeted content all year round!

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