There was a time, only a few short years ago, when new social media launches were a big deal, guys. In the more enlightened and more cynical age of 2011, we know better; we’ve seen socnet come and go and seen things like Color and worse that make The Office’s social media parody WUPHF.com seem plausible and maybe even viable. Which is why, a few months in, it’s tough to get excited about Google+ – especially its prospects for businesses.
While Google is an undisputed killer at search and pretty good at a few dozen other things, social has traditionally been the space where they’ve struggled. Google Wave, in addition to being ahead of its time, was launched clumsily and then shuttered after it became first a laughingstock and then an afterthought. Last year’s Google Buzz debacle was even worse, though Buzz is still around, integrated into this summer’s Charlie Brown attempt to kick the football – Google+. At least Orkut, Google’s first social venture, is still popular in Brazil and India, though never became popular here in the U.S. (more…)