Archive for the ‘Design & Programming’ Category

Oct
19
2011
AUTHOR
noelle.vetrosky

October Updates to Your SCeC Store

Wednesday, October 19th, 2011

Brand new updates are here for your Solid Cactus eCommerce Store this month. Check out the new features…

Product Option Enhancements

Product options have been updated, improving your ability to collect product data in more ways than the traditional drop-down selection. This month we’ve added the following selection options:

  • Radio Buttons  – customer can now see the available selections and choose from one, making their shopping experience fast and simple
  • Checkboxes –  customer may now choose from several available selections, making data collection easier to setup and simpler to use for your consumer (more…)

Clean Up Needed, Aisle 5! Part II of II: The Importance of Keeping Your PPC Squeaky Clean

Thursday, October 13th, 2011

Now that aisle five is clean, let’s make sure when using PPC we lead customers to what they are searching–exactly what they are searching.

As I mentioned in my previous blog, I need to be able to easily find what I’m looking for when navigating a site. If I reach a site through a PPC ad, I certainly want to be directed to the specific product, category or brand I searched.

We know people think differently and we know customers search differently; the AdWords Search Query Report tells us so, literally. It makes sense to have landing pages and sorting features to address all search habits. Wouldn’t you be more likely to make a purchase when you’re taken to exactly what you want? (more…)

Oct
10
2011
AUTHOR
kelly.wagner

Clean Up Needed, Aisle 5! Part I of II: The Importance of Keeping Your eCommerce Aisles Clear and Easy to Navigate

Monday, October 10th, 2011

Shopping online has a lengthy list of benefits: I can easily find the best price, shop in my pajamas, and have products sent right to my door. Easy! However, I can’t locate the item I’m looking for in a cluttered store – even if it is offering me the lowest price guaranteed and free shipping. I’ll look for it somewhere else, somewhere that has organized shelves that will quickly lead me right to the product.

A few tips to keep your site clean and easy to navigate:

I should never see a 404 Page, empty landing page, or image not available. If your site was a brick and mortar store, this would be like assuring me that you have what I’m looking for, then dropping me off outside the back of the store near the dumpster, or in an aisle that is empty. It doesn’t make you look very reputable. (more…)

Sep
21
2011
AUTHOR
noelle.vetrosky

Fall Updates for Your SCeC Store

Wednesday, September 21st, 2011

Fall is here which marks the beginning of a very hectic, yet exciting time of the year for retailers. The holiday shopping season is right around the corner and as you prepare your online business for it, the team at Solid Cactus is releasing some new updates for your SCeC store. These updates will make not only provide a more customer-friendly experience for shoppers, but they will help you better manage your contact lists for smoother marketing.

New Contact Management Search Unveiled
Simple Search

The new simple contact search box allows you to find individual merchants fast. Enter any piece of contact information such as the name, email or address to locate a particular merchant. You can also further filter your results by simply adding another piece of information to your query. (more…)

Presenting Facebook Stores from Solid Cactus

Monday, September 19th, 2011

With over 750 million users, Facebook is certainly a marketing channel you can’t afford to avoid. You may be doing social media marketing now, but what if you could use this outlet to sell your products as well?

Join Solid Cactus Co-Founder Scott Sanfilippo along with Lauren Carey and Keith Schaeffer on September 21 at 2 p.m. ET for the unveiling of one of our newest and most exciting Solid Cactus products to date – Facebook Stores! If you missed it, no problem! Find out more information here(more…)