Halloween is almost over which means the holiday season will be kicked into high gear. The promotions have already started for some retailers and the decorations fill the shelves at every local department store. Competition this year is heavy and retailers need to be able to reach every type of shopper, in whatever avenue they can.
Enter Facebook. You have a Facebook page yes, but are you making money off of it? Social media marketing is hard to measure, but what if there was a way you could start selling on Facebook in time for Black Friday? What if you could capture an order without having to send people away from Facebook and back to your store site, potentially losing the sale in the process? This is where a new Facebook Store comes into play. (more…)