Over the past several weeks we’ve been burning the midnight oil in the Solid Cactus Development Lab to bring you several new and updated features for your eCommerce store.
In February we introduced our Mega Top Nav for Yahoo! Store that has proven to be a winner with store owners looking to provide their customers with an easy, not to mention eye-catching, way to navigate.
In March, our Facebook fan building app, Get Me Likes, received an upgrade that allows for more screen placement options and some “under the hood” improvements. Since then, it’s quickly become one of our top-selling features and store owners are reaping the benefits.
Just a few weeks ago, a major update was introduced for our ever popular Scratch & Save feature that makes this virtual scratch-off coupon 100% compatible with mobile devices. This update allows store owners to open up this promotional tool to even more shoppers looking to buy.
Today, I’m here to introduce you to the latest conversion boosting feature to come out of the lab – our Cart Abandonment Tool. It doesn’t have a fancy name, but it does deliver results! Here’s how it works:
When a shopper visits your eCommerce store and begins to add items to their shopping cart, if they enter the checkout or shopping cart area then try to leave, by either using the “back” button or entering a URL in their browser, they’re presented with a popup. The popup entices them with a special offer, such as a percentage off their order, if they purchase within the next several minutes.
If the shopper selects the offer, a coupon code is applied to the order and they receive an instant discount. The customer saves a couple of bucks and you just saved a sale!
Don Schnurr from ipaint.us purchased the Cart Abandonment Tool for his eCommerce store and told me that, “we have already saved 20 orders in the last 24 hours!” Would he recommend it to other store owners? Of course! He says, it’s “a great feature for all your e-commerce retailers.”
If you want to start reducing your abandonment rate, our Cart Abandonment Tool is available for a one-time install fee of just $399. There are no recurring monthly or per-order charges either, making this one of the most affordable conversion boosting features available.
If you’re ready to add it to your Yahoo! Store, Monster Commerce, 1ShoppingCart or Solid Cactus eCommerce store contact your account manager or give us a call at 1.888.361.9814.
If you have an idea for a feature you’d like to see us develop or improve upon, feel free to drop me an email at email@example.com, I’d love to hear from you.
Scott Sanfilippo is co-founder of Solid Cactus and an online retailer since 1994. That makes him kind of old and curmudgeonly, but he is always ready, willing and able to share his eCommerce experience with other store owners, so watch for his blog posts here and feel free to follow him on Facebook.