Archive for the ‘Software Tools’ Category

How to Sell on Facebook for the Holidays

Thursday, October 27th, 2011

Halloween is almost over which means the holiday season will be kicked into high gear. The promotions have already started for some retailers and the decorations fill the shelves at every local department store. Competition this year is heavy and retailers need to be able to reach every type of shopper, in whatever avenue they can.

Enter Facebook. You have a Facebook page yes, but are you making money off of it? Social media marketing is hard to measure, but what if there was a way you could start selling on Facebook in time for Black Friday? What if you could capture an order without having to send people away from Facebook and back to your store site, potentially losing the sale in the process? This is where a new Facebook Store comes into play. (more…)

Presenting Facebook Stores from Solid Cactus

Monday, September 19th, 2011

With over 750 million users, Facebook is certainly a marketing channel you can’t afford to avoid. You may be doing social media marketing now, but what if you could use this outlet to sell your products as well?

Join Solid Cactus Co-Founder Scott Sanfilippo along with Lauren Carey and Keith Schaeffer on September 21 at 2 p.m. ET for the unveiling of one of our newest and most exciting Solid Cactus products to date – Facebook Stores! If you missed it, no problem! Find out more information here(more…)

Sep
12
2011
AUTHOR
noelle.vetrosky

How Cactus Connects You and Your Customers

Monday, September 12th, 2011

If you’re not marketing to your existing client base, you’re missing out on HUGE revenue opportunities! Customers who have previously ordered from you have already had a wonderful experience and you don’t want them to forget who you are.

To reach these already engaged customers you need a robust email marketing tool. Join email marketing experts Brian Emershaw and Jeff Stolarcyk, and Solid Cactus Co-Founder Scott Sanfilippo, on September 14 at 2 p.m. ET for a webinar that will take you on a short journey through Cactus Connect, showing you how simple it is to reconnect with your customers.

Unleashing the power of truly focused email campaigns by targeting specific customers with specific promotions related to them is the key to email marketing success. Any business owner should have the power of smart automation at their fingertips by using a few simple rules to put their customers on just the right list with a great email marketing tool, like Cactus Connect.

We’ll review Cactus Connect software and how to:
• Connect to your store
• Set up list segments and get the right email to the right customers
• Set rules in place that automatically put customers into the appropriate lists
• Import a list of customers
• Pick a template from our professionally designed template gallery
• Create and send your first broadcast message

Join us and learn all about Cactus Connect and what it can do for your business!

May
9
2011
AUTHOR
noelle.vetrosky

New Yahoo! Store Features have Blossomed

Monday, May 9th, 2011

Spring is in full swing at Solid Cactus and our developers have been hard at work creating fresh features to grow your Yahoo! Store.

Join Scott Sanfilippo on Wednesday, May 11th at 2 pm ET for a New Products for Yahoo! Store webinar where Solid Cactus will reveal three brand new, just released features!

These innovative features will:

  • Highlight your products
  • Reduce cart abandonment
  • Increase order size
  • and more!

And attendees of the webinar will receive special savings on these new features, offered through the month of May!

Along with unveiling these new features, we’re also going to introduce you to buySAFE®, and what they do to provide your store an added sense of security and trust that will keep your customers safe, happy, and of course, coming back.

The sky is blue, the flowers are in bloom, and with our new features your sales will grow too! Don’t miss out on hearing about all the new features. Take a look at the new features!

Apr
29
2011
AUTHOR
lauren.carey

Two for One Recap: Email Marketing and Cactus Connect

Friday, April 29th, 2011

Day two of Solid Cactus eCommerce Boot Camp wrapped up with two great presentations focused on email marketing. The first was an email deconstruction led by email marketing gurus Michelle Johnson and Jeff Stolarcyk. They walked attendees through some of the dos and don’ts of email marketing in the best way possible: they looked at some real emails and talked about what was right and what was, well, not-so-right.

Email basics
• When you’re creating an email template, Johnson and Stolarcyk stress that you should preserve the logo of your site. In other words, the email should look and feel like your website. This way, recipients will be able to make the connection easily.
• Be sure to put a call to action in your images. When people get your email, they need to know what to do with it!
• Limit your emails to one to two ideas. This keeps everything streamlined and focused. It’s more effective that way.
• Many people don’t feel like scrolling through emails. Put the important information at the top. (more…)