Archive for the ‘Software Tools’ Category

Scott Sanfilippo

Reduce Your Abandonment Rate with our Shopping Cart Abandonment Tool

Tuesday, May 13th, 2014

Over the past several weeks we’ve been burning the midnight oil in the Solid Cactus Development Lab to bring you several new and updated features for your eCommerce store.

In February we introduced our Mega Top Nav for Yahoo! Store that has proven to be a winner with store owners looking to provide their customers with an easy, not to mention eye-catching, way to navigate.

In March, our Facebook fan building app, Get Me Likes, received an upgrade that allows for more screen placement options and some “under the hood” improvements. Since then, it’s quickly become one of our top-selling features and store owners are reaping the benefits.

Just a few weeks ago, a major update was introduced for our ever popular Scratch & Save feature that makes this virtual scratch-off coupon 100% compatible with mobile devices. This update allows store owners to open up this promotional tool to even more shoppers looking to buy.

Today, I’m here to introduce you to the latest conversion boosting feature to come out of the lab – our Cart Abandonment Tool. It doesn’t have a fancy name, but it does deliver results! Here’s how it works:

When a shopper visits your eCommerce store and begins to add items to their shopping cart, if they enter the checkout or shopping cart area then try to leave, by either using the “back” button or entering a URL in their browser, they’re presented with a popup. The popup entices them with a special offer, such as a percentage off their order, if they purchase within the next several minutes.

If the shopper selects the offer, a coupon code is applied to the order and they receive an instant discount. The customer saves a couple of bucks and you just saved a sale!

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Don Schnurr from purchased the Cart Abandonment Tool for his eCommerce store and told me that, “we have already saved 20 orders in the last 24 hours!” Would he recommend it to other store owners? Of course! He says, it’s “a great feature for all your e-commerce retailers.

If you want to start reducing your abandonment rate, our Cart Abandonment Tool is available for a one-time install fee of just $399. There are no recurring monthly or per-order charges either, making this one of the most affordable conversion boosting features available.

If you’re ready to add it to your Yahoo! Store, Monster Commerce, 1ShoppingCart or Solid Cactus eCommerce store contact your account manager or give us a call at 1.888.361.9814.

If you have an idea for a feature you’d like to see us develop or improve upon, feel free to drop me an email at, I’d love to hear from you.

Scott Sanfilippo is co-founder of Solid Cactus and an online retailer since 1994. That makes him kind of old and curmudgeonly, but he is always ready, willing and able to share his eCommerce experience with other store owners, so watch for his blog posts here and feel free to follow him on Facebook.

Build a Loyal Facebook Fan Base with “Get Me Likes” from Solid Cactus

Friday, October 18th, 2013

Get Me LIkes is a great way to build your Facebook fan base by offering your shoppers an incentive in exchange for a like.

Get Me LIkes is a great way to build your Facebook fan base by offering your shoppers an incentive in exchange for a like.

Building a base of loyal customers is something that every eCommerce store owner strives for. Repeat customers who spread the word about your business to their friends and family is a priceless form of advertising.

One way of building brand loyalists is to take advantage of the most popular social networking site today, Facebook. If you’re like me, you probably spend a great deal of time every day going through your news feed seeing what your friends are up to, “liking” Facebook pages for your favorite businesses and posting pictures of what you just had for lunch.

Facebook is a community, and it’s one that your business should be a part of. If you’ve been putting off creating a Facebook page for your eCommerce store, why not take a few moments and do it now. With the holidays just weeks away, it’s more important than ever to have a Facebook page for your customers to “like” so you can market to them for little or no cost.

Once you setup your Facebook page, you need to get your customers to “like” it. There are some simple things you can do to get the ball rolling:

  • Email Your Customers – It’s that simple! Send out an email blast to your customer list letting them know you’re now on Facebook and invite them to come over and “like” your page. Let them know that by being a part of your Facebook community they will be the first to know about special fan deals, Facebook only offers and other incentives reserved just for your followers.
  • Add an Icon – Add the Facebook icon to your website that clicks through to your Facebook page. I know I’m one of these guys who looks for the social media icons on stores and websites so I can click through and be one of their followers. Typically icons are placed either in your store’s header, footer or underneath your navigation bars. Don’t forget to include the link on your blog as well!
  • Email Signatures – You and your employees probably send out a good amount of email each day. Take advantage of that by adding a link to your store’s Facebook page in your email signature. These days, a link to your Facebook page is just as important as a link to your website.
  • Speak it! – If you have an auto attendant that greets callers when they dial in, consider adding a “be sure to visit us on Facebook” line to your script. Another way to get the word out it to ask your customer service representatives to remind customers on each call to head over to Facebook and give your page a “like.”

Once you’re Facebook fan base starts growing, it’s time to keep them engaged. I recommend businesses post to their company’s Facebook page at least once a day. If you don’t have the bandwidth to do that, post at least three times a week or talk to us about our managed Facebook service.

When it comes to posting, you want to create unique content that your visitors will find helpful, informational, and fun! You want your posts to grab your follower’s attention so they will engage, comment and hopefully share with their network of friends.

One word of caution with content… don’t oversell! Nobody likes to see every post from a business be a sales pitch. Sure you can announce new products, share a demo video and promote the big sale you’re having, but don’t over do it. Take time to post about the group of employees who went bowling last night, the pizza party you had for the warehouse team, a great review you got from a customer and fun things going on within your company.

It’s important that you continually keep growing your fan base so your reach spreads. The ideas I shared above are great for kicking off your new Facebook page, but you need to keep that momentum going year round, and I’ve got just the thing that can help.

Straight out of the Solid Cactus development lab is a new product designed to help grow your fan base, appropriately called “Get Me Likes.” This is a feature I’m really excited about, as it’s a cost-effective way to get current and potential customers to become one of your Facebook fans.

Here’s how it works. We install code on your store that teases visitors, in an unobtrusive way, to give your Facebook page a “like” in exchange for a coupon code they can use right away. They click on the little teaser window, it opens up, they click the “like” button and they’re given the code. Once they close the window, the widget disappears and it won’t prompt them again.

You get a fan, your fan gets a discount, and you get a sale!

What can be better than that?

If you’re running your store on Yahoo! Small Business, Network Solutions eCommerce, Monster Commerce or 1ShoppingCart Stores, we can install Get Me Likes for only $199. We have three different standard versions you can choose from, or for just $399, we can style Get Me Likes to match the unique look and feel of your store.

Like I said earlier, there’s no better time than now to start building your fan base so you can market to them during the holiday shopping season. Watch the demo video below, and contact us at 1.888.361.9814 to have Get Me Likes installed on your store.

See you on Facebook!

Scott Sanfilippo is co-founder of Solid Cactus and spends way more time on Facebook than he will admit. When he’s not posting pictures of what he had for lunch, you’ll find him sharing his decades of eCommerce experience with our top clients to help them become successful online.  Click here to become one of his Facebook friends.

How to Sell on Facebook for the Holidays

Thursday, October 27th, 2011

Halloween is almost over which means the holiday season will be kicked into high gear. The promotions have already started for some retailers and the decorations fill the shelves at every local department store. Competition this year is heavy and retailers need to be able to reach every type of shopper, in whatever avenue they can.

Enter Facebook. You have a Facebook page yes, but are you making money off of it? Social media marketing is hard to measure, but what if there was a way you could start selling on Facebook in time for Black Friday? What if you could capture an order without having to send people away from Facebook and back to your store site, potentially losing the sale in the process? This is where a new Facebook Store comes into play. (more…)

Presenting Facebook Stores from Solid Cactus

Monday, September 19th, 2011

With over 750 million users, Facebook is certainly a marketing channel you can’t afford to avoid. You may be doing social media marketing now, but what if you could use this outlet to sell your products as well?

Join Solid Cactus Co-Founder Scott Sanfilippo along with Lauren Carey and Keith Schaeffer on September 21 at 2 p.m. ET for the unveiling of one of our newest and most exciting Solid Cactus products to date – Facebook Stores! If you missed it, no problem! Find out more information here(more…)


How Cactus Connects You and Your Customers

Monday, September 12th, 2011

If you’re not marketing to your existing client base, you’re missing out on HUGE revenue opportunities! Customers who have previously ordered from you have already had a wonderful experience and you don’t want them to forget who you are.

To reach these already engaged customers you need a robust email marketing tool. Join email marketing experts Brian Emershaw and Jeff Stolarcyk, and Solid Cactus Co-Founder Scott Sanfilippo, on September 14 at 2 p.m. ET for a webinar that will take you on a short journey through Cactus Connect, showing you how simple it is to reconnect with your customers.

Unleashing the power of truly focused email campaigns by targeting specific customers with specific promotions related to them is the key to email marketing success. Any business owner should have the power of smart automation at their fingertips by using a few simple rules to put their customers on just the right list with a great email marketing tool, like Cactus Connect.

We’ll review Cactus Connect software and how to:
• Connect to your store
• Set up list segments and get the right email to the right customers
• Set rules in place that automatically put customers into the appropriate lists
• Import a list of customers
• Pick a template from our professionally designed template gallery
• Create and send your first broadcast message

Join us and learn all about Cactus Connect and what it can do for your business!