Day two of Solid Cactus eCommerce Boot Camp wrapped up with two great presentations focused on email marketing. The first was an email deconstruction led by email marketing gurus Michelle Johnson and Jeff Stolarcyk. They walked attendees through some of the dos and don’ts of email marketing in the best way possible: they looked at some real emails and talked about what was right and what was, well, not-so-right.
• When you’re creating an email template, Johnson and Stolarcyk stress that you should preserve the logo of your site. In other words, the email should look and feel like your website. This way, recipients will be able to make the connection easily.
• Be sure to put a call to action in your images. When people get your email, they need to know what to do with it!
• Limit your emails to one to two ideas. This keeps everything streamlined and focused. It’s more effective that way.
• Many people don’t feel like scrolling through emails. Put the important information at the top. (more…)