Archive for the ‘Solid Cactus eCommerce’ Category

Build a Loyal Facebook Fan Base with “Get Me Likes” from Solid Cactus

Friday, October 18th, 2013

Get Me LIkes is a great way to build your Facebook fan base by offering your shoppers an incentive in exchange for a like.

Get Me LIkes is a great way to build your Facebook fan base by offering your shoppers an incentive in exchange for a like.

Building a base of loyal customers is something that every eCommerce store owner strives for. Repeat customers who spread the word about your business to their friends and family is a priceless form of advertising.

One way of building brand loyalists is to take advantage of the most popular social networking site today, Facebook. If you’re like me, you probably spend a great deal of time every day going through your news feed seeing what your friends are up to, “liking” Facebook pages for your favorite businesses and posting pictures of what you just had for lunch.

Facebook is a community, and it’s one that your business should be a part of. If you’ve been putting off creating a Facebook page for your eCommerce store, why not take a few moments and do it now. With the holidays just weeks away, it’s more important than ever to have a Facebook page for your customers to “like” so you can market to them for little or no cost.

Once you setup your Facebook page, you need to get your customers to “like” it. There are some simple things you can do to get the ball rolling:

  • Email Your Customers – It’s that simple! Send out an email blast to your customer list letting them know you’re now on Facebook and invite them to come over and “like” your page. Let them know that by being a part of your Facebook community they will be the first to know about special fan deals, Facebook only offers and other incentives reserved just for your followers.
  • Add an Icon – Add the Facebook icon to your website that clicks through to your Facebook page. I know I’m one of these guys who looks for the social media icons on stores and websites so I can click through and be one of their followers. Typically icons are placed either in your store’s header, footer or underneath your navigation bars. Don’t forget to include the link on your blog as well!
  • Email Signatures – You and your employees probably send out a good amount of email each day. Take advantage of that by adding a link to your store’s Facebook page in your email signature. These days, a link to your Facebook page is just as important as a link to your website.
  • Speak it! – If you have an auto attendant that greets callers when they dial in, consider adding a “be sure to visit us on Facebook” line to your script. Another way to get the word out it to ask your customer service representatives to remind customers on each call to head over to Facebook and give your page a “like.”

Once you’re Facebook fan base starts growing, it’s time to keep them engaged. I recommend businesses post to their company’s Facebook page at least once a day. If you don’t have the bandwidth to do that, post at least three times a week or talk to us about our managed Facebook service.

When it comes to posting, you want to create unique content that your visitors will find helpful, informational, and fun! You want your posts to grab your follower’s attention so they will engage, comment and hopefully share with their network of friends.

One word of caution with content… don’t oversell! Nobody likes to see every post from a business be a sales pitch. Sure you can announce new products, share a demo video and promote the big sale you’re having, but don’t over do it. Take time to post about the group of employees who went bowling last night, the pizza party you had for the warehouse team, a great review you got from a customer and fun things going on within your company.

It’s important that you continually keep growing your fan base so your reach spreads. The ideas I shared above are great for kicking off your new Facebook page, but you need to keep that momentum going year round, and I’ve got just the thing that can help.

Straight out of the Solid Cactus development lab is a new product designed to help grow your fan base, appropriately called “Get Me Likes.” This is a feature I’m really excited about, as it’s a cost-effective way to get current and potential customers to become one of your Facebook fans.

Here’s how it works. We install code on your store that teases visitors, in an unobtrusive way, to give your Facebook page a “like” in exchange for a coupon code they can use right away. They click on the little teaser window, it opens up, they click the “like” button and they’re given the code. Once they close the window, the widget disappears and it won’t prompt them again.

You get a fan, your fan gets a discount, and you get a sale!

What can be better than that?

If you’re running your store on Yahoo! Small Business, Network Solutions eCommerce, Monster Commerce or 1ShoppingCart Stores, we can install Get Me Likes for only $199. We have three different standard versions you can choose from, or for just $399, we can style Get Me Likes to match the unique look and feel of your store.

Like I said earlier, there’s no better time than now to start building your fan base so you can market to them during the holiday shopping season. Watch the demo video below, and contact us at 1.888.361.9814 to have Get Me Likes installed on your store.

See you on Facebook!


Scott Sanfilippo is co-founder of Solid Cactus and spends way more time on Facebook than he will admit. When he’s not posting pictures of what he had for lunch, you’ll find him sharing his decades of eCommerce experience with our top clients to help them become successful online.  Click here to become one of his Facebook friends.

Oct
19
2011
AUTHOR
noelle.vetrosky

October Updates to Your SCeC Store

Wednesday, October 19th, 2011

Brand new updates are here for your Solid Cactus eCommerce Store this month. Check out the new features…

Product Option Enhancements

Product options have been updated, improving your ability to collect product data in more ways than the traditional drop-down selection. This month we’ve added the following selection options:

  • Radio Buttons  – customer can now see the available selections and choose from one, making their shopping experience fast and simple
  • Checkboxes –  customer may now choose from several available selections, making data collection easier to setup and simpler to use for your consumer (more…)

Sep
21
2011
AUTHOR
noelle.vetrosky

Fall Updates for Your SCeC Store

Wednesday, September 21st, 2011

Fall is here which marks the beginning of a very hectic, yet exciting time of the year for retailers. The holiday shopping season is right around the corner and as you prepare your online business for it, the team at Solid Cactus is releasing some new updates for your SCeC store. These updates will make not only provide a more customer-friendly experience for shoppers, but they will help you better manage your contact lists for smoother marketing.

New Contact Management Search Unveiled
Simple Search

The new simple contact search box allows you to find individual merchants fast. Enter any piece of contact information such as the name, email or address to locate a particular merchant. You can also further filter your results by simply adding another piece of information to your query. (more…)

Aug
17
2011
AUTHOR
noelle.vetrosky

New Releases for Solid Cactus eCommerce

Wednesday, August 17th, 2011

August is here which means merchants are busy with back-to-school sales and are heavy into holiday preparations. Solid Cactus eCommerce strives to provide our clients with valuable store enhancements and updates each and every month to assist them in this incredibly busy season in retail. Check out what updates are rolling out this month.

USPS Changes
USPS Real-Time Shipping rates are being updated to include product dimensions in rate calculations and all products will now have a new ‘Dimension’ field to support this change. Upon launch, all products will be given a 1″ x 1″ x 1″ dimension, forcing rates to calculate based on weight as it has previously been calculated. And while many merchants will never have to use the new dimension field on products, it will provide those that do need it with more flexibility to control the actual shipping rates charged to customers. In addition, over 40 USPS methods will now be supported, including First Class options. For now, the new ‘Dimension’ field will only be valid for USPS shipping calculations. (more…)

Jul
20
2011
AUTHOR
noelle.vetrosky

Solid Cactus eCommerce July Updates

Wednesday, July 20th, 2011

Solid Cactus eCommerce strives to provide our clients with valuable store enhancements and updates each and every month. As the holiday season approaches, we want to make running your SCeC store even easier. Check out what updates are rolling out this month.

Recurring Products – New Date-Based Option
Merchants will now be able to offer date-based recurring products to their customers. This update will give a predictable billing schedule based on the purchase date of the product. SCeC merchants can still setup a product that is scheduled to charge the customer every specified number of days, not to a specific calendar day. The choice of what charge schedule offered, monthly by calendar day or time-based for each product is now available. (more…)