Retailers prepare to provide extra promotions this year
Retailers are gearing up for a busy holiday season, which is expected to show sales growth as nearly 7 in 10 retailers expect their online sales to grow at least 15 percent more than last year. One of the biggest factors in growing online sales this year will be promotions. Retailers are expected to be promotion heavy this year in their offerings in order to attract more online shoppers. The most anticipated and popular promotion of course is free shipping and 9 in 10 retailers are expected to offer that service this year. They are also expected to start offering it earlier than last year, some starting immediately after Halloween. What is your business planning in terms of holiday promotions and what will your competition be doing?