Shopping online has a lengthy list of benefits: I can easily find the best price, shop in my pajamas, and have products sent right to my door. Easy! However, I can’t locate the item I’m looking for in a cluttered store – even if it is offering me the lowest price guaranteed and free shipping. I’ll look for it somewhere else, somewhere that has organized shelves that will quickly lead me right to the product.
A few tips to keep your site clean and easy to navigate:
• I should never see a 404 Page, empty landing page, or image not available. If your site was a brick and mortar store, this would be like assuring me that you have what I’m looking for, then dropping me off outside the back of the store near the dumpster, or in an aisle that is empty. It doesn’t make you look very reputable. (more…)










A company’s most vital asset is its customers. Without them, you would not have a business. Without adding to your customer base, you cannot grow.
How many of you have thought about your practice of providing excellent
A new customer has made a purchase on your eCommerce store. Great news! Now what?









