This week has been one of the biggest weeks out of the year for digital advertising with the Digitas NewFront taking place in New York City. This event is known for brands, inventors, artists, and other people who are focused on evolving digital content to a larger scale through new and exciting ventures that have not been seen before.
Solid Cactus was fortunate to be one of those in attendance at this year’s 2nd Annual Yahoo! NewFront 2013 event in NYC which took place on April 29th. The focus of this year’s show was “Your Brand is Alive.” We explored how using social media tools now will benefit your company in new ways and leave you with competitive advantage.
The night was filled with celebrity appearances from the likes of John Stamos and Ed Helms, all of whom were driving their brand focus on digital media and the importance of its relevance to their current careers. The information highlighted the new lineup of video shows, new partnerships through content offerings, and new opportunities for advertisers to be at the center of users’ daily habits through Yahoo!. Musical performances followed through the evening, but the entertainment was only part of the mix of the event’s true focus: Content Display Branding
To help with these goals, Yahoo! launched two new advertiser opportunities.
The first new advertising opportunity consists of a new native ad product called “in-stream ads,” which will target across desktop, mobile, and tablet platforms, while being at the center of users’ daily habits through a personalized content stream on the new Yahoo! homepage.
These in-stream ads on Yahoo! will help reach out to consumers not attended to before, along with more possibilities for brand exposure and partnerships through 18 channels of contextually relevant content. Ads will focus on being more relevant and personalized through content advertising for each individual user. Ads will relate to the page content being seen at that current time.
Do you see a future for your business with in-stream ads?