Archive for the ‘Events’ Category

Oct
26
2011
AUTHOR
Michael McGinley
Tags

Events, Inside Solid Cactus, Online Marketing, Pay Per Click Marketing

Yahoo-ing and Bing-ing It in the Big Apple

Wednesday, October 26th, 2011

As search engine marketers, the PPC team is often invited to attend forums, conferences, webinars and the like. In the interest of best servicing our clients, we pick and choose which ones will be most beneficial to devote time to.

So, when four members of the Solid Cactus PPC team decided to venture into the Big Apple, aka New York City, for a Yahoo/Bing Customer Forum, the intention was to learn a lot and come back reenergized and equipped with a new arsenal of knowledge to unleash on our clients’ accounts. And let me tell you, I’m proud to say we did all that and more. (more…)

Posted in Events, Inside Solid Cactus, Online Marketing, Pay Per Click Marketing | 1 Comment »

Oct
17
2011
AUTHOR
Noelle Vetrosky
Tags

Email Marketing, Events, Holiday/Occasion Marketing, Inside Solid Cactus, Online Marketing

The 12 Days of Email Marketing – Free Webinar!

Monday, October 17th, 2011

The big man’s headed to town, so the holiday season is about to get real! Come October 19 there will only be 37 days until Black Friday, 40 days until Cyber Monday and 67 days until Santa’s big arrival on Christmas morning. It’s time to get serious and excited about your holiday email marketing now!

Join us on Wednesday, October 19th at 2 p.m. ET as we walk you through the 12 Days of Email Marketing for optimum holiday results. Solid Cactus’ elves, Email Marketing Manager Michelle Johnson, and Co-Founder Scott Sanfilippo, will cover:

  • When’s the ideal time to start your holiday email marketing
  • How to lay out a timeline for holiday sends
  • What promotions you must do because your customers will be waiting for them
  • Incentives to get customers buying from you instead of the big box stores, or the other guy
  • Plus, how to stay competitive in this trying economy

Attendees will receive a very special holiday bonus offer for optimizing their email marketing efforts!

Posted in Email Marketing, Events, Holiday/Occasion Marketing, Inside Solid Cactus, Online Marketing | No Comments »

Sep
26
2011
AUTHOR
Noelle Vetrosky
Tags

Events, Online Marketing, Pay Per Click Marketing

Advance Your PPC to the Next Level

Monday, September 26th, 2011

Pay per click (PPC) marketing has unlimited potential. You need to have strong PPC campaigns in your marketing arsenal in order to compete online and maximize your businesses’ success. As a smart eCommerce owner, you’re always looking for ways to improve your PPC advertising.

Join Kelly Wagner and Mike Rowland of the Solid Cactus PPC Team on October 5 at 2 p.m. ET as they demonstrate proven ways to set up your campaign structures that present clear and relevant pathways to maximizing sales and cutting costs. Once we have established how to build a highly relevant, solid structure in your PPC account, the real fun begins!

We’ll discuss the advanced features in PPC such as:

• Product extensions
• Site links
• Location extensions
• Phone call extensions

Imagine no longer being confined to just text in your PPC ads. Imagine ads that display pictures of and links to your actual products – which ad would you rather click on? All this means more clicks and higher returns for you per sale!

Take your PPC to the next level with a special offer to be revealed at the conclusion of the webinar! Sign up now!

Posted in Events, Online Marketing, Pay Per Click Marketing | No Comments »

Sep
12
2011
AUTHOR
Noelle Vetrosky
Tags

Design & Programming, Email Marketing, Events, Software Tools

How Cactus Connects You and Your Customers

Monday, September 12th, 2011

If you’re not marketing to your existing client base, you’re missing out on HUGE revenue opportunities! Customers who have previously ordered from you have already had a wonderful experience and you don’t want them to forget who you are.

To reach these already engaged customers you need a robust email marketing tool. Join email marketing experts Brian Emershaw and Jeff Stolarcyk, and Solid Cactus Co-Founder Scott Sanfilippo, on September 14 at 2 p.m. ET for a webinar that will take you on a short journey through Cactus Connect, showing you how simple it is to reconnect with your customers.

Unleashing the power of truly focused email campaigns by targeting specific customers with specific promotions related to them is the key to email marketing success. Any business owner should have the power of smart automation at their fingertips by using a few simple rules to put their customers on just the right list with a great email marketing tool, like Cactus Connect.

We’ll review Cactus Connect software and how to:
• Connect to your store
• Set up list segments and get the right email to the right customers
• Set rules in place that automatically put customers into the appropriate lists
• Import a list of customers
• Pick a template from our professionally designed template gallery
• Create and send your first broadcast message

Join us and learn all about Cactus Connect and what it can do for your business!

Posted in Design & Programming, Email Marketing, Events, Software Tools | No Comments »

Aug
31
2011
AUTHOR
Donna Werts
Tags

Customer Service, Events

Customer Service after the Sale?

Wednesday, August 31st, 2011

How many of you have thought about your practice of providing excellent customer service post sale? Not many merchants put a lot of consideration into it. Providing excellent support, post sale, may win you a customer for life and may also inspire a customer referral. This was the topic of our webinar today. What did we learn?

It is all about prompt attention and customer contact. You may find that perhaps you have an AVS issue, declined card, out of stock merchandise; best practice dictates that you should pick up the phone and call the customer. If you leave a voicemail, follow up with an email to the customer. (more…)

Posted in Customer Service, Events | No Comments »

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