Archive for the ‘Inside Solid Cactus’ Category


Yes, We have a Sense of Humor: Internet Marketing Jokes

Friday, August 23rd, 2013


Sometimes all you can do is sit back and laugh. And if you can’t laugh at yourself, you have no business laughing at anyone else. So to lighten things up a bit around here, I’ve put together a list of some of my favorite internet marketing jokes. (I’m not ashamed to say that some of these hit really close to home.)

How many social media marketers does it take to change a light bulb?
Any good social media marketer knows that it’s not about the change itself—it’s about how to engage people in conversations about the change.

How many SEO experts does it take to change a light bulb?
It only takes one, but they can’t guarantee that they’ll be able to change the bulb—as the best practices for changing light bulbs are constantly changing. But they’ve had some success with changing similar light bulbs.

How many email marketers does it take to change a light bulb?
Hang on… did the light bulb opt in? We can’t just spam light bulbs because you want to.

Where’s the best place to hide a body?
Page two of Google. Nobody will look there.

A content marketer, an SEO expert, and a social media marketer walk into a bar…
…and then she ordered a drink.

Why did the search marketer get off the trampoline?
He was worried about his bounce rate.

How much does a hipster weigh?
An insta-gram.

Some (cheesy) internet marketing pick up lines:

  • The ALT text for your picture is “gorgeous.”
  • We should 301 redirect to my place.
  • We should 302 redirect to my place. (For one night stands… in case you get a 403 unauthorized error when you’re trying to access the backend.)
  • If content is king, I’ll be your queen.

And finally…
An SEO expert walks into a bar, bars, pub, tavern, public house, Irish pub, drinks, beer, alcohol, where to drink, buy alcohol…
So what’s your favorite online marketing joke? We’d love to hear!


Expanding Your Brand is Hotter than Ever… Don’t Wait and Don’t Get Burned!

Friday, May 3rd, 2013

This week has been one of the biggest weeks out of the year for digital advertising with the Digitas NewFront taking place in New York City.  This event is known for brands, inventors, artists, and other people who are focused on evolving digital content to a larger scale through new and exciting ventures that have not been seen before.

Solid Cactus was fortunate to be one of those in attendance at this year’s 2nd Annual  Yahoo! NewFront 2013 event in NYC which took place on April 29th. The focus of this year’s show was “Your Brand is Alive.” We explored how using social media tools now will benefit your company in new ways and leave you with competitive advantage.

The night was filled with celebrity appearances from the likes of John Stamos and Ed Helms, all of whom were driving their brand focus on digital media and the importance of its relevance to their current careers. The information highlighted the new lineup of video shows, new partnerships through content offerings, and new opportunities for advertisers to be at the center of users’ daily habits through Yahoo!. Musical performances followed through the evening, but the entertainment was only part of the mix of the event’s true focus:  Content Display Branding

Put your ads in-stream and stay at the forefront!

To help with these goals, Yahoo! launched two new advertiser opportunities.

The first new advertising opportunity consists of a new native ad product called “in-stream ads,” which will target across desktop, mobile, and tablet platforms, while being at the center of users’ daily habits through a personalized content stream on the new Yahoo! homepage.

These in-stream ads on Yahoo! will help reach out to consumers not attended to before, along with more possibilities for brand exposure and partnerships through 18 channels of contextually relevant content.  Ads will focus on being more relevant and personalized through content advertising for each individual user. Ads will relate to the page content being seen at that current time.

Do you see a future for your business with in-stream ads?


Promotion Heavy Holidays – Issue 91

Friday, October 28th, 2011

Retailers prepare to provide extra promotions this year

Facebook Stores Have Arrived

Retailers are gearing up for a busy holiday season, which is expected to show sales growth as nearly 7 in 10 retailers expect their online sales to grow at least 15 percent more than last year. One of the biggest factors in growing online sales this year will be promotions. Retailers are expected to be promotion heavy this year in their offerings in order to attract more online shoppers. The most anticipated and popular promotion of course is free shipping and 9 in 10 retailers are expected to offer that service this year. They are also expected to start offering it earlier than last year, some starting immediately after Halloween. What is your business planning in terms of holiday promotions and what will your competition be doing?

More from the National Retail Federation. (more…)

Michael McGinley

Yahoo-ing and Bing-ing It in the Big Apple

Wednesday, October 26th, 2011

As search engine marketers, the PPC team is often invited to attend forums, conferences, webinars and the like. In the interest of best servicing our clients, we pick and choose which ones will be most beneficial to devote time to.

So, when four members of the Solid Cactus PPC team decided to venture into the Big Apple, aka New York City, for a Yahoo/Bing Customer Forum, the intention was to learn a lot and come back reenergized and equipped with a new arsenal of knowledge to unleash on our clients’ accounts. And let me tell you, I’m proud to say we did all that and more. (more…)


Shoppers Go Mobile this Holiday Season – Issue 90

Friday, October 21st, 2011

Tablets, devices are in demand for shopping

Facebook Stores Have Arrived

It looks like mobile devices and tablets are going to be a major shopping channel for the 2011 holiday season. According to a survey conducted by the National Retail Federation, 52% of smartphone users will use their devices to shop, conduct research, redeem coupons, and use apps to assist with their purchases. The biggest demographic that will be using these devices is young adults with 72% planning on using their phones and 86% using their tablets. Find out what you can do to get your mobile site up and running in time for the busy holiday shopping season.

More from the National Retail Federation. (more…)