Archive for the ‘Email Marketing’ Category

Oct
17
2011
AUTHOR
Noelle Vetrosky
Tags

Email Marketing, Events, Holiday/Occasion Marketing, Inside Solid Cactus, Online Marketing

The 12 Days of Email Marketing – Free Webinar!

Monday, October 17th, 2011

The big man’s headed to town, so the holiday season is about to get real! Come October 19 there will only be 37 days until Black Friday, 40 days until Cyber Monday and 67 days until Santa’s big arrival on Christmas morning. It’s time to get serious and excited about your holiday email marketing now!

Join us on Wednesday, October 19th at 2 p.m. ET as we walk you through the 12 Days of Email Marketing for optimum holiday results. Solid Cactus’ elves, Email Marketing Manager Michelle Johnson, and Co-Founder Scott Sanfilippo, will cover:

  • When’s the ideal time to start your holiday email marketing
  • How to lay out a timeline for holiday sends
  • What promotions you must do because your customers will be waiting for them
  • Incentives to get customers buying from you instead of the big box stores, or the other guy
  • Plus, how to stay competitive in this trying economy

Attendees will receive a very special holiday bonus offer for optimizing their email marketing efforts!

Posted in Email Marketing, Events, Holiday/Occasion Marketing, Inside Solid Cactus, Online Marketing | No Comments »

Sep
12
2011
AUTHOR
Noelle Vetrosky
Tags

Design & Programming, Email Marketing, Events, Software Tools

How Cactus Connects You and Your Customers

Monday, September 12th, 2011

If you’re not marketing to your existing client base, you’re missing out on HUGE revenue opportunities! Customers who have previously ordered from you have already had a wonderful experience and you don’t want them to forget who you are.

To reach these already engaged customers you need a robust email marketing tool. Join email marketing experts Brian Emershaw and Jeff Stolarcyk, and Solid Cactus Co-Founder Scott Sanfilippo, on September 14 at 2 p.m. ET for a webinar that will take you on a short journey through Cactus Connect, showing you how simple it is to reconnect with your customers.

Unleashing the power of truly focused email campaigns by targeting specific customers with specific promotions related to them is the key to email marketing success. Any business owner should have the power of smart automation at their fingertips by using a few simple rules to put their customers on just the right list with a great email marketing tool, like Cactus Connect.

We’ll review Cactus Connect software and how to:
• Connect to your store
• Set up list segments and get the right email to the right customers
• Set rules in place that automatically put customers into the appropriate lists
• Import a list of customers
• Pick a template from our professionally designed template gallery
• Create and send your first broadcast message

Join us and learn all about Cactus Connect and what it can do for your business!

Posted in Design & Programming, Email Marketing, Events, Software Tools | No Comments »

Sep
8
2011
AUTHOR
Michelle Johnson
Tags

Email Marketing, Holiday/Occasion Marketing

Successful Holiday Email Marketing Campaigns

Thursday, September 8th, 2011

Are you ready for the holidays? Sure, you’ve still got 3+ months until December 25th, but when it comes to holiday communications, now is the time to take action. Back to school mania just began, and it’s still officially summer until September 23rd, but for the eCommerce store, it’s time to start thinking Christmas.

A successful holiday email campaign is well thought out in advance, and starts tantalizing your customers with Christmas ideas and merchandise in October. October! That’s just over 3 weeks from now, so it’s time to get motivated! What motivation you ask? Well, the potential to bring in your highest revenue numbers of the year should give you that extra push to get prepared now! (more…)

Posted in Email Marketing, Holiday/Occasion Marketing | No Comments »

Jun
22
2011
AUTHOR
Jeff Stolarcyk
Tags

Email Marketing, Online Marketing

How to Bring Action to Your Emails

Wednesday, June 22nd, 2011

Text in an email is a strange thing. It needs to be there in order to maximize deliverability, but on the other hand, only a fraction of the people who open your marketing emails are going to read it and most of the ones who do will only scan or skim it. “They never read the text,” I joke with some of our customers: even on successful email campaigns, the clickthrough from the text field is consistently low bordering on negligible.

This doesn’t mean that you aren’t a good writer or that your jokes are all flops. It demonstrates an unfortunate truth about email and the way that readers interact with it. In a time when consumers receive more marketing emails than ever, the amount of time they spend with each email decreases sharply. It’s not that customers are turned off by your prose – it’s that they likely don’t read it fully. (more…)

Posted in Email Marketing, Online Marketing | No Comments »

Apr
29
2011
AUTHOR
Lauren Carey
Tags

Boot Camp, Email Marketing, Events, Inside Solid Cactus, Software Tools

Two for One Recap: Email Marketing and Cactus Connect

Friday, April 29th, 2011

Day two of Solid Cactus eCommerce Boot Camp wrapped up with two great presentations focused on email marketing. The first was an email deconstruction led by email marketing gurus Michelle Johnson and Jeff Stolarcyk. They walked attendees through some of the dos and don’ts of email marketing in the best way possible: they looked at some real emails and talked about what was right and what was, well, not-so-right.

Email basics
• When you’re creating an email template, Johnson and Stolarcyk stress that you should preserve the logo of your site. In other words, the email should look and feel like your website. This way, recipients will be able to make the connection easily.
• Be sure to put a call to action in your images. When people get your email, they need to know what to do with it!
• Limit your emails to one to two ideas. This keeps everything streamlined and focused. It’s more effective that way.
• Many people don’t feel like scrolling through emails. Put the important information at the top. (more…)

Posted in Boot Camp, Email Marketing, Events, Inside Solid Cactus, Software Tools | No Comments »

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