There are less than 100 days until Christmas. Are you ready? eMarketer has conducted research which forecasted that online sales are expected to be equal or even exceed last year’s holiday online shopping results. This would mean at least 12% growth can be expected this year, according to comScore’s historical data. Last year, comScore had reported that online spending grew 12% on volume of $32.8 billion for the 2010 holiday season, so this year could be a break out season!
Can we beat those numbers this season? Absolutely! Prior planning and maximizing your marketing channels are crucial to big gains this season. One of the best marketing channels to utilize is comparison shopping engines (CSEs), and with news like this, getting your business live on a comparison shopping engine is crucial! If you are going to catch fish, you need to be where the big fish are swimming, and comparison shopping engines definitely have “big fish” — consumers using comparison shopping engines spend on average 25% more per order than other online marketing avenues! (more…)
It’s the middle of September and I keep wondering where this year went. As soon as I finish promotional ad text for Mother’s Day, I feel like the next week I am putting up back to school ads. Time goes by so fast and in this fast paced world you need to stay ahead by starting your holiday promotions early enough to stay competitive with other online retailers bidding on similar terms in the 
Are you ready for the holidays? Sure, you’ve still got 3+ months until December 25th, but when it comes to holiday communications, now is the time to take action. Back to school mania just began, and it’s still officially summer until September 23rd, but for the eCommerce store, it’s time to start thinking Christmas.
With autumn right around the corner and the kick off of the 2011 holiday season, it’s time for retailers to start thinking of their marketing strategy. What will you be focusing your attention on this year? Is pay per click your best bet? Are you looking to spruce things up by using video advertising? There are many avenues you can take and one that you really shouldn’t ignore is 
Although we’ve all been dreaming that the economy will completely bounce back and we can once again say that it is flourishing instead of floundering, it hasn’t happened yet. This year’s back-to-school spending predictions prove it.
