There are less than 100 days until Christmas. Are you ready? eMarketer has conducted research which forecasted that online sales are expected to be equal or even exceed last year’s holiday online shopping results. This would mean at least 12% growth can be expected this year, according to comScore’s historical data. Last year, comScore had reported that online spending grew 12% on volume of $32.8 billion for the 2010 holiday season, so this year could be a break out season!
Can we beat those numbers this season? Absolutely! Prior planning and maximizing your marketing channels are crucial to big gains this season. One of the best marketing channels to utilize is comparison shopping engines (CSEs), and with news like this, getting your business live on a comparison shopping engine is crucial! If you are going to catch fish, you need to be where the big fish are swimming, and comparison shopping engines definitely have “big fish” — consumers using comparison shopping engines spend on average 25% more per order than other online marketing avenues! (more…)