Archive for the ‘Holiday/Occasion Marketing’ Category

Link Building in the Modern Age

Monday, August 22nd, 2011

Google Panda whipped the SEO world into shape, making it more vital than ever before for link building to be done the natural way – not using spammy links!

Gaining valuable links is a mission possible, and we’ll show you tried and true link building tips and techniques that we personally use that can bring success to your site. Join search engine optimization experts Alicia Magda and Mandy Boyle on August 24 at 2 p.m. ET for part five in our Holiday Preparation Webinar Series discussing link building in the modern age.

We encourage interaction, so we’ll be asking for examples and brainstorming some link building ideas with you on this webinar!

Our SEO experts will review:

• What is link building, and what role it plays in an SEO campaign
• The evolution of link building
• Panda’s effect on link building
• How to build links vs. how NOT to build links
• What are good sites to link with

Webinar attendees will receive a limited time offer to save big on link building packages!

Only one week left to reserve your spot.

Aug
9
2011
AUTHOR
Michael McGinley

Back To School Means Back To Business

Tuesday, August 9th, 2011

Back-to-school shopping isn’t just about school supplies these days. No, it’s about electronics, jewelry, furniture and kitchen utensils as well, just to name a few.

Parents might not be heading back to the classroom anytime soon, but they sure know retailers are capitalizing on the season with coupon codes, discounted prices and free shipping incentives. So, if you’re advertising in the pay per click arena now, there are some things you should be doing, or should already be doing, to get the most bang for your buck this season. (more…)

Social Media, Meet PPC. Hello Facebook.

Monday, August 8th, 2011

Our Holiday Preparation Webinar Series continues!

Facebook began as a way for Harvard students to connect. It spread out across college campuses the world over, opened the flood gates to the public, and now is giving businesses another avenue to connect with customers. Facebook is a marketing channel in itself so taking a used car salesmen approach is going to leave your presence high and dry.

Join Internet marketing experts Lauren Carey and Aaron Hagenbuch on August 10 at 2 p.m. ET for a valuable webinar which will show you how to market the right way on Facebook – through social media techniques and Facebook’s pay per click (PPC).

Get the tips and tricks you need to make Facebook work for you!

Our marketing pros will discuss:

• Facebook’s history and current presence
• Core social media and PPC principles and how to apply them
• Right vs. wrong uses of FB for business
• Making FB social media and PPC work together
• How to measure success

Webinar attendees will receive special savings offer on Facebook marketing packages to boost your holiday sales!

Webinar is filling up fast, grab your spot now!

Comparison Shopping Engines: Why you need to be on them & what you need to succeed.

Monday, July 25th, 2011

Our Holiday Preparation Webinar Series kicks off this week! Free tips and advice to help you boost your holiday sales in on the way in this six part series.

We’re beginning with comparison shopping engines (CSEs), which are vital marketing resources for online business owners because they have something the search engines don’t: people who are 100% ready to shop.

Join CSE experts Steve Weber and Matt Kresge on July 27 at 2 p.m. ET for a webinar dedicated to teaching you everything you need to know about CSEs, including why you need to be on them if you aren’t already. Holiday prep time has arrived and CSEs can give you the bump in traffic you want during the most important time of the year for retailers.

Our experts will review:
• What are the top 10 CSEs
• How to get your products on the engines
• The costs of each CSE
• What you need to succeed
• Management tools

Webinar attendees will receive a very special, limited offer revealed at the end of the presentation!

Don’t miss out, only one week to register!

Jun
27
2011
AUTHOR
noelle.vetrosky

Redesign Time: Holiday Preparation Starts Now

Monday, June 27th, 2011

July is practically here and plenty of stores will be broadcasting their “Christmas in July” sales everywhere you look. It’s hard to believe that half of 2011 is already gone, but it can’t be ignored. The upcoming holiday season will be here before you know it, whether we like it or not. Right now everyone has beaches, bikinis, and those tropical drinks with the little umbrellas in them on their minds, so it’s hard to get a clear picture of what you’ll be doing for your business this holiday season. But early preparation is the only way to make sure things move as smoothly as possible, which is why you should be planning to complete at least a little redesign work.

Completing a redesign takes time, and you want to make sure it’s done right. Planning a holiday redesign also helps you create a game plan for many of your holiday tasks, like creating promotions, updating policies, and considering your shipping options. So what exactly should you start thinking about? The list can go on and on, but you can  start now, check off a few things each week, and you’ll be in great shape this holiday season. (more…)