With autumn right around the corner and the kick off of the 2011 holiday season, it’s time for retailers to start thinking of their marketing strategy. What will you be focusing your attention on this year? Is pay per click your best bet? Are you looking to spruce things up by using video advertising? There are many avenues you can take and one that you really shouldn’t ignore is mobile marketing.
A new report by eMarketer took a close look at mobile coupon usage including daily deals and found that one in ten mobile users redeem coupons. They also expect that usage will double by 2013. This year 19.8 million adult mobile phone users redeemed coupons, making it a great way for you to capture this groups’ attention and their orders.
During the busiest shopping season of the year consumers are looking for two things to make the chore of shopping more convenient. First, they want things to be fast. They want shopping right at their finger tips without having to run from store to store to find the items they need. Mobile allows people to cut out the running around and get things ordered and shipped quickly. Second, they want deals. People want to stretch their dollar and get the most for their money so waiting for a good sale and redeeming coupons will be popular this holiday season. Using mobile coupons allows your business to satisfy two essential needs for modern day consumers.
If you haven’t taken advantage of mobile marketing yet, you should have it on your list for this season. As mobile continues to grow, commerce will continue to grow bringing more revenue that your business could be getting a piece of.