Archive for the ‘Holiday/Occasion Marketing’ Category

Michelle Johnson

Successful Holiday Email Marketing Campaigns

Thursday, September 8th, 2011

Are you ready for the holidays? Sure, you’ve still got 3+ months until December 25th, but when it comes to holiday communications, now is the time to take action. Back to school mania just began, and it’s still officially summer until September 23rd, but for the eCommerce store, it’s time to start thinking Christmas.

A successful holiday email campaign is well thought out in advance, and starts tantalizing your customers with Christmas ideas and merchandise in October. October! That’s just over 3 weeks from now, so it’s time to get motivated! What motivation you ask? Well, the potential to bring in your highest revenue numbers of the year should give you that extra push to get prepared now! (more…)


Mobile Coupons are a Holiday Hit

Wednesday, September 7th, 2011

With autumn right around the corner and the kick off of the 2011 holiday season, it’s time for retailers to start thinking of their marketing strategy. What will you be focusing your attention on this year? Is pay per click your best bet? Are you looking to spruce things up by using video advertising? There are many avenues you can take and one that you really shouldn’t ignore is mobile marketing.

A new report by eMarketer took a close look at mobile coupon usage including daily deals and found that one in ten mobile users redeem coupons. They also expect that usage will double by 2013. This year 19.8 million adult mobile phone users redeemed coupons, making it a great way for you to capture this groups’ attention and their orders.

During the busiest shopping season of the year consumers are looking for two things to make the chore of shopping more convenient. First, they want things to be fast. They want shopping right at their finger tips without having to run from store to store to find the items they need. Mobile allows people to cut out the running around and get things ordered and shipped quickly. Second, they want deals. People want to stretch their dollar and get the most for their money so waiting for a good sale and redeeming coupons will be popular this holiday season. Using mobile coupons allows your business to satisfy two essential needs for modern day consumers.

If you haven’t taken advantage of mobile marketing yet, you should have it on your list for this season. As mobile continues to grow, commerce will continue to grow bringing more revenue that your business could be getting a piece of.


Back-to-School Means Back-to-Savings

Tuesday, August 23rd, 2011

Although we’ve all been dreaming that the economy will completely bounce back and we can once again say that it is flourishing instead of floundering, it hasn’t happened yet. This year’s back-to-school spending predictions prove it.

9 in 10 Americans say the economy will impact their back-to-school spending in some way according to the National Retail Federation. The NRF is a very handy source for finding out information for all major retail shopping seasons, back-to-school being second only to the winter holidays. Parents are being very cautious this year and are taking a look at what their children can reuse from last year so they don’t have to spend so much. (more…)

Link Building in the Modern Age

Monday, August 22nd, 2011

Google Panda whipped the SEO world into shape, making it more vital than ever before for link building to be done the natural way – not using spammy links!

Gaining valuable links is a mission possible, and we’ll show you tried and true link building tips and techniques that we personally use that can bring success to your site. Join search engine optimization experts Alicia Magda and Mandy Boyle on August 24 at 2 p.m. ET for part five in our Holiday Preparation Webinar Series discussing link building in the modern age.

We encourage interaction, so we’ll be asking for examples and brainstorming some link building ideas with you on this webinar!

Our SEO experts will review:

• What is link building, and what role it plays in an SEO campaign
• The evolution of link building
• Panda’s effect on link building
• How to build links vs. how NOT to build links
• What are good sites to link with

Webinar attendees will receive a limited time offer to save big on link building packages!

Only one week left to reserve your spot.

Michael McGinley

Back To School Means Back To Business

Tuesday, August 9th, 2011

Back-to-school shopping isn’t just about school supplies these days. No, it’s about electronics, jewelry, furniture and kitchen utensils as well, just to name a few.

Parents might not be heading back to the classroom anytime soon, but they sure know retailers are capitalizing on the season with coupon codes, discounted prices and free shipping incentives. So, if you’re advertising in the pay per click arena now, there are some things you should be doing, or should already be doing, to get the most bang for your buck this season. (more…)