In today’s world of social media optimization (SMO) there are many different social networks that a business can utilize. From Twitter to Tumblr, here are some of our favorite social media tools that can help you manage your businesses’ SMO.
Facebook Insights: Facebook recently updated Insights to include a new layout design, making it easier to review data. With this free tool you can see what types of posts are working for your Facebook page, discover details about your fans and much more. Use Facebook Insights to gather data and plan future posts. Built into your Facebook business page, there’s no reason you shouldn’t be taking advantage of this beneficial tool.
Bit.ly: Shorten, bookmark, organize and share links with other Bit.ly users, all before sharing them on your social media networks. Bit.ly is a great way to keep all of your links organized. In fact, once you begin using this handy link shortener you won’t want to stop! Managing multiple websites? Create bundles, and save links from different websites in their own bundles. You can even see how popular your shared links have become.
Hootsuite: Manage multiple social media accounts, schedule posts, track brand mentions and analyze traffic, all from one convenient location. Hootsuite allows users to add multiple accounts from Facebook, Google+, LinkedIn, Foursquare, WordPress, Twitter and more! While this tool is free, there’s also a paid version.
PicMonkey: Whether you need a Facebook cover photo or want to create a graphic for Pinterest, you can easily do so using PicMonkey. When you arrive at the homepage, you’ll see that you can either edit a photo or create a collage.
Create a login and sign in whenever you need to create and edit a photo, or just create a photo on the fly without using a login. PicMonkey has many different fonts, overlays, and other fun add ons for your photo creating needs! While there is a free version of PicMonkey, the paid version comes with a large selection of additional options that can only be used by PicMonkey Royale members. All of the Royale member options are highlighted with a crown.
Hashtagify.me: Wondering how popular your favorite hashtag is? Looking for hashtags to use when tweeting from your brand’s Twitter? Hashtagify.me is a Twitter hashtag search engine that shows you how popular a hashtag is, while providing you with top recent tweets for that hashtag and related hashtags.
Simply search for a hashtag in the search box for that hashtag’s popularity, a web of related hashtags, and the top recent tweets for that hashtag.
Rafflecopter: Interested in running a giveaway on your Facebook business page or blog? Rafflecopter is one of the easiest ways to run giveaways! This handy tool has both free and paid versions. With the free version, users are able to choose from several giveaway options, including: Tweet about the giveaway, Like a page on Facebook, follow a Twitter account, leave a blog post comment, and invent your own options. The paid version includes all of those options, as well as: create a poll or survey, join a mailing list, follow on Pinterest, and pin an image on Pinterest.
Pinterest Web Analytics: In order to have access to Pinterest Analytics, you must first verify your account as a Pinterest for Business. After doing so you’re able to see a variety of metrics, such as the daily average number of pins, pinners, repins, repinners, impressions, reach, clicks, and visitors. You can also see your website’s most recent pins and most repinned pins, helping you to better understand what types of pins your audience enjoys the most.
Twitter Analytics: There’s a plethora of useful information you can find using Twitter Analytics. You’re given two options for viewing your analytics: timeline activity and followers. The Timeline option shows a detailed list of your tweets. You can choose to view the best tweets, good tweets or all tweets, and in each view it will display how many times each tweet has been faved, retweeted and replied to.
Viewing Twitter Analytics in the followers option allows users to see a graph which displays the increase (or decrease) of followers over the course of a few months, the most unique interests, top countries and states, top interests, gender, and accounts your followers follow.
Google Analytics: Whether you’re an eCommerce store or simply a blog, you should definitely have Google Analytics installed on your website. This free tool shows you tons of Google goodies, and reveals how people are arriving to your site, searching your site, leaving your site and more!
Which tools do you use in your SMO efforts? Which tools would you like to learn more about? Are there any tools you’re interested in that weren’t mentioned in this post? Leave a comment below, tweet us on Twitter or let us know on Facebook. We’re interested in what you think, and want to know how we can help you and your social media optimization efforts.