Now that aisle five is clean, let’s make sure when using PPC we lead customers to what they are searching–exactly what they are searching.
As I mentioned in my previous blog, I need to be able to easily find what I’m looking for when navigating a site. If I reach a site through a PPC ad, I certainly want to be directed to the specific product, category or brand I searched.
We know people think differently and we know customers search differently; the AdWords Search Query Report tells us so, literally. It makes sense to have landing pages and sorting features to address all search habits. Wouldn’t you be more likely to make a purchase when you’re taken to exactly what you want? (more…)
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Shopping online has a lengthy list of benefits: I can easily find the best price, shop in my pajamas, and have products sent right to my door. Easy! However, I can’t locate the item I’m looking for in a cluttered store – even if it is offering me the lowest price guaranteed and free shipping. I’ll look for it somewhere else, somewhere that has organized shelves that will quickly lead me right to the product.
With autumn right around the corner and the kick off of the 2011 holiday season, it’s time for retailers to start thinking of their marketing strategy. What will you be focusing your attention on this year? Is pay per click your best bet? Are you looking to spruce things up by using video advertising? There are many avenues you can take and one that you really shouldn’t ignore is 
A new customer has made a purchase on your eCommerce store. Great news! Now what?
You may be a 
