You’ll find it at the bottom of the home pages of major companies like Amazon.com,
Circuit City, Best Buy and TheFerretStore.com. It’s a product review section, where customers can post their comments about your products. It provides feedback for the owner, it provides a thumbs-up or thumbs-down for potential customers, and there is very real evidence it helps your sales! Very simply, Product Reviews by Solid Cactus is a way for your customers to talk to you and each other, and we think it is a valuable element to any good web site.

Listening and Talking

As e-commerce owners we’re always looking for other ways to connect with our customers. We understand that if they can talk and we can listen, we can improve our business. We also know that word of mouth is the most effective advertising of all. Product Reviews by Solid Cactus helps to bridge that gap in cyberspace between us and our customers, and between our customers and each other. The more connected we are to our customers, the more likely they’ll buy from us. The better we can listen to specific customers, the better we can make our site for every customer. If you get a bad review on a product, you can take steps to satisfy that customer. Too many bad reviews? Maybe this is no longer a product you want to sell. You can find this out quickly with Product Reviews by Solid Cactus.

Sales Conversions by Electronic Word of Mouth

We know how powerful a sales technique word of mouth can be. You’re far more likely to believe your neighbor or even a complete stranger when they review a product than to believe the most sophisticated ad campaign. Most product descriptions are from the outside in, providing the nuts and bolts of size, weight, color, etc. Product Reviews by Solid Cactus works from the inside out, allowing your current customers to tell your potential customers how a product actually worked. Think about it. Doesn’t the person using the product really give the best feedback of all? This can be a powerful selling tool on your web site. Customers trust other customers. You’re giving them a chance to speak.

Auto E-mail to Boost Customer Response

A feature of Product Reviews by Solid Cactus is Auto E-Mail. With this feature you’ll automatically send an e-mail to each customer after a
pre-determined amount of time, asking for reviews and customer opinions. This is a good way to engage customers and ask them to review their online experience with your business. Not only will you harvest valuable feedback about your products, but you’ll also be able to generate more reviews. While doing this your customers will see that you really care about customer service, and are dedicated to their satisfaction. You will have provided a valuable new element to your site that will make a huge impact on your customers’ shopping experience.

Ethics: What Comments do I Publish?

What to do with a bad review? It’s a common question and a good one. Solid Cactus believes it’s better to publish more and not less, even if some of those comments are critical. That doesn’t mean you have to publish every little comment, and you certainly should not publish profanity or other offensive language. The fact is, no matter what kind of products you sell, you’ll get good and bad comments. If you have good products most of your comments will be positive, but common sense says they won’t all be glowing reviews. If you publish only good comments, after awhile people won’t believe you, and you’ll lose integrity and customers. The general rule is: if they write it, you publish it.

Easy Does It

Product Reviews by Solid Cactus is a web master’s dream. You can post your reviews without publishing the site; that is you can add them at any time. On the front-end you’ll provide a dynamic element for customers to write their review. On the back-end, Product Reviews by Solid Cactus is easy to post, easy to edit, and easy to control.

Summing it up

Product Reviews by Solid Cactus provides you with the same tools as the major retailers to gauge customer satisfaction, engage customer communication, and drive sales by electronic word of mouth. To learn more, please contact your Solid Cactus Solutions Advisor or E-commerce Consultant. Customer Feedback from Solid Cactus lets you tell your customers: “I’m listening,” and then lets you prove it!