Comments on: eCommerce press releases: Manual send vs. wire service http://blog.solidcactus.com/ecommerce-press-releases-manual-send-vs-wire-service/ Your Partner in eCommerce Success Thu, 16 May 2013 18:07:49 +0000 hourly 1 http://wordpress.org/?v=3.4.1 By: Adam Peterson http://blog.solidcactus.com/ecommerce-press-releases-manual-send-vs-wire-service/comment-page-1/#comment-20187 Adam Peterson Tue, 06 Nov 2012 02:32:59 +0000 http://www.solidcactus.com/?p=195730#comment-20187 I truly adore the posting along with your existing site overall! I truly adore the posting along with your existing site overall!

]]> By: Donna Talarico http://blog.solidcactus.com/ecommerce-press-releases-manual-send-vs-wire-service/comment-page-1/#comment-2331 Donna Talarico Tue, 27 Jul 2010 12:41:43 +0000 http://www.solidcactus.com/?p=195730#comment-2331 Mandy - great point! I heard that same story! So true - must be careful that mixed messages are not sent. Mandy – great point! I heard that same story! So true – must be careful that mixed messages are not sent.

]]> By: Mandy http://blog.solidcactus.com/ecommerce-press-releases-manual-send-vs-wire-service/comment-page-1/#comment-2329 Mandy Tue, 27 Jul 2010 12:12:44 +0000 http://www.solidcactus.com/?p=195730#comment-2329 Good point. Sending a physical product along with a note, fact sheet, and other info can give you a huge edge and can be a great way to garner some attention. However, proceed with caution - I've heard a bad pitch story involving an eco-friendly company sending a huge, not-so-eco-friendly press kit looking to get coverage and instead it just sent a bad message! Make sure what you send is in line with your company values and mission. Good point. Sending a physical product along with a note, fact sheet, and other info can give you a huge edge and can be a great way to garner some attention.

However, proceed with caution – I’ve heard a bad pitch story involving an eco-friendly company sending a huge, not-so-eco-friendly press kit looking to get coverage and instead it just sent a bad message!

Make sure what you send is in line with your company values and mission.

]]> By: Donna Talarico http://blog.solidcactus.com/ecommerce-press-releases-manual-send-vs-wire-service/comment-page-1/#comment-2321 Donna Talarico Tue, 27 Jul 2010 08:40:35 +0000 http://www.solidcactus.com/?p=195730#comment-2321 Great post, Mandy! One thing I will add is that sending a press release through the mail still has merit, too. One online store owner I know sent a paper release, a sheet of fun facts and a product sample to some magazines she wanted to target in addition to mass sending through a wire. She added a special touch to people she really wanted to impress. Great post, Mandy! One thing I will add is that sending a press release through the mail still has merit, too. One online store owner I know sent a paper release, a sheet of fun facts and a product sample to some magazines she wanted to target in addition to mass sending through a wire. She added a special touch to people she really wanted to impress.

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