Relationship advice: Do you love your web designer? eBiz eXtra, Issue 2
| Top Story |
Quick Tip |
Relationship advice: Do you love your web designer?
In honor of Cupid’s big day, we lead with a recent Econsultancy story. You should be in love with your website, so don’t settle. When choosing a web designer, you have to keep that lasting relationship in mind, says Econsultancy.
Don’t be afraid to tell your web designer what you really think. Like any successful marriage, have an open communication channel, agree to a common goal, and compromise to their changes as well. Read more.
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Be like Mom; save every mention of your company and post or link to it on your About Us page. Think of it as your refrigerator.
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| Did You Know? |
| 43% of retailers plan to grow an online community over the next year. 26% already have one.
–Internet Retailer
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eCommerce News of the Week
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Design & Development
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Product videos increase conversions by 20% for one retailer
Practical eCommerce reports Clean Air Gardening saw a 20% increase in conversions on items accompanied by a product video. No need to go professional right away either, as the retailer says they began the marketing effort using free editing software, a personal camera, and YouTube to embed their video on their site. They advise retailers to start small, and then invest in professional videos when they start to convert and pay for themselves. Read more.
6 design goals for your new website
DzineBlog lays out six important goals for a new website design. Taking a designers’ perspective, the author explains a user-friendly design built with a specific audience in mind is key. The blog post uses a host of colorful screen shots of example sites that have accomplished these goals. The post reminds us, too, that while business owners know their industry, designers know web best practices. Read more.
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Internet Marketing
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Using Twitter lists to market your business
Cindy King of Social Media Examiner tells us how to use Twitter lists to get organized, attract attention, segment marketing, monitor competitors, and more in a very visually-appealing post. Plus, she shows us an SEO bonus resulting from good use of Twitter list labeling. Find out how one Twitter list ranked 12th in Google for a popular keyword. Read the full story.
Younger, more educated bargain hunters prefer online ads
According to eMarketer, a poll from Adweek and Harris Poll revealed that 23% of those polled look offline for sale ads and coupons, making print media still the most popular option for bargain hunting. However, when broken down by age, the poll shows college graduates and the 18-34 and 35-44 age groups favor online ads. See the full survey.
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Customer Service
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5 Indicators you don’t care about customers as much as you think you do
ConversationAgent Valeria Maltoni reminds business owners that customers have options. When faced with poor customer service, they can and will shift loyalties elsewhere. Don’t avoid direct contact with your customers, warns Maltoni in her recent blog post. She lists ’5 Characteristics of a customer averse company’ and topping the list is, “There is no human to answer the phone…” See the full list.
Customer Interactions to Grow in 2010
A study released by NICE Systems and Ventana Research reveals that 44% of customer contact centers polled expect a large increase in customer interactions over the phone, as well as instant messaging, text messaging and online web requests. An E-Commerce Times article covers the study and stresses that 2010 is ‘the year of the customer.’ Read the full article.
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Most Popular Articles Last Week
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SEO guru asks, ‘Does SEO copywriting still matter?’
Internet Retailer Top 500 merchants report 21.7% increase in 2009
Even the simplest design flaws could be costing you
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on Friday, February 12th, 2010 at 7:00 am and is filed under eBiz Insider.
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This is probably one of the best articles I have found on this subject. Have you considered the opposite side of the argument of gardening? Personally, I think a good argument could be made either way, but please let me know if you have found more sources on the Web to verify what you are discussing.