Facebook thanks 500 million members – eBiz eXtra Issue 24
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Facebook thanks 500 million members
Company celebrates with release of Facebook Stories
 Facebook celebrated reaching half a billion members last Wednesday. Along with a photo gallery of thank you messages from employees, Facebook released Facebook Stories, where users can submit stories of how Facebook has influenced their life. In his official blog post, CEO Mark Zuckerberg said Facebook Stories exemplifies the ongoing mission to make the world more open and connected. Users can submit 420 character stories or browse uploaded stories by theme or by location through an interactive map. Membership has doubled in just one year; it reached 250 million members in July 2009.
Read the Facebook blog announcement
More on the 500 million milestone:
Mashable | ZDNet
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Free is your friend. Coupon cutting, discounts and deals are the newest shopping trends.
-HubSpot Blog
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| New from Solid Cactus |
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eCommerce News of the Week
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eCommerce Business
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How to write headlines that perform
Why is a headline important? Good headlines rate 259% higher than a bad one and can increase conversions by 73%, reports MarketingExperiments. Blogger Jeff Bullas says you’ll write better headlines by utilizing Authority Blogger’s six types of headlines. The “get what you want” style uses headlines like “finding your perfect fridge” or “how to get taller plants in half the time!” A “best and worst” headline might be “The Best Shirt Designs of 2010.” Discover other powerful headlines.
10 ways you will never be like Amazon
No one can be Amazon and no one should want to, says Get Elastic’s Linda Bustos. Only strong brand recognition keeps people from being frustrated by slow page load times and hard to navigate homepage, objectives every site should address. Amazon also overloads with calls to action, from Amazon, resellers, other companies, etc. Bustos says tailoring your product pages with one clear call to action will give it more power than Amazon’s five plus. Find out more.
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Customer Service
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What to do with an angry customer
There’s a lot to gain from confronting angry customers, explains Mashable’s Susan Payton. Dell and Nestle, with a fair share of disgruntled customers, held panel discussions for consumers, allowing them to address their concerns and get tours of the facilities. Walmart accepts both good and bad criticism from participants in their Elevenmoms community, which supplies feedback on new processes, in-store and online. Zappos’ customer service representatives are trained not on scripts but to turn an unhappy customer into a happy one through individual attention. Read more.
4 ways to cut customer calls
“Where is my order?” “How do I return this?” Smaller Box.net gives some simple fixes to common call provoking questions. Product pages, check out pages and confirmation emails publicize delivery times wherever possible. Smooth the return process by including information on invoices, give the facts, URLs to pages and possibly return stickers. Even international disputes over international fees, determined by the customer’s home governments, can be avoided by informing customers that rates are hard to estimate beforehand. Read more.
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Social Media
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How to dominate Facebook fan pages in three weeks
Check out this three-week battle plan to conquer Facebook from Econsultancy. Week 1: “Engage.” Grow your fan base with at least two methods; offers & competitions, targeted ads and manually adding and referring fans. Week 2: “Continuous growth and management.” Determine goals, a timetable and define the content to be used and distribution of it. Week 3: “Divide and conquer.” Does one person or many cover answering queries, posting news and compiling monthly stats? Get the complete master plan.
“Like” button increases blog referrals 200%
Will letting users “like” your blog build traffic? The answer is yes for over 2,400 TypePad bloggers; they found a 200% increase in Facebook referral traffic installing the “like” button on the bottom of blog posts. TypePad reports 1,500 of their bloggers installed the Facebook “like” button on sidebar widgets in May, before the individual post “like” was enabled. Those bloggers found a 50% increase in referral traffic. Read more.
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| Popular News & Posts |
Solid Cactus eCommerce Blog
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Why your online store should be more like Weird Al
What can a goofy pop icon teach us about longevity, branding and loyalty? A lot! Weird Al Yankovic is more than just a writer and singer of parodies. He’s also an excellent business model. Weird Al fan and SEO copywriter Lauren Carey compares eCommerce to Al in this whimsical post. Read more.
July updates for Solid Cactus eCommerce bring added efficiency, enhancements
The July 2010 new releases for Solid Cactus eCommerce feature a range of enhancements, upgrades and more for merchants using this shopping cart platform. Marketing assistant Eleni Konstas gives an overview of what users can expect. Read more.
3 things to never do in SEO link building pitches
SEO copywriter Mandy Boyle tells us what NOT to do when it comes to pitching links. Backlinks are wonderful for SEO, but getting links takes some effort. Make sure you are doing it right the first time. Read more.
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