Apr
29
2011
AUTHOR
admin

Facebook Unleashes New Deals – Issue 65

Is the coupon market too crowded?

An Economy on the Rise

On Tuesday, Facebook unveiled its new feature, Facebook Deals in five U.S. cities. Much like the already popular coupon services Groupon and Living Social, the new feature will offer Facebook users discounted prices or deals on products with limited availability on the social network. Facebook will receive a portion of every transaction completed through the new service. But is being a latecomer into the coupon game an issue? “It’s not about taking someone else’s business model and force-fitting in into Facebook. Ultimately, we’re providing what we hope is a really great user experience by looking at what people come to Facebook to do, and that’s interact with friends,” said Emily White, director of local products at Facebook.
More from Reuters.

Quick Tip Learn More
Gift cards are an easy way to increase revenue without spending significant time and money in overhauling an existing ecommerce site.-Practical eCommerce eCommerce Marketing with Solid Cactus
eCommerce News of the Week

Social Media

7 Steps to a Successful Twitter Contest
Twitter is great at gaining stronger brand recognition. Contest and giveaways are great at grabbing a customer’s attention and getting them interested in your products. Combine the two and you’ve got one great marketing opportunity. Rob Ousbey of SEOmoz has compiled a list of seven tips to get your Twitter contest up and running, and how you can benefit your SEO at the same time. Read more.
First You ‘Like’ It, Then You ‘Send’ It
It’s been one year since Facebook introduced the highly used “like” button. The “like” button gives businesses a way for their customers to show their support and help spread the word about their brand. Now Facebook is evolving even more by introducing the “send” button. The new button will allow you to share web pages or blogs with any Facebook Groups, friends, or email address. It will give users the ability to share content with who they specifically want to share it with instead of everyone on their friend list. Read more.

eCommerce Marketing

4 Steps of Charlie Sheen’s Marketing Genius
He’s all over the news, he’s all over social media, he’s all over the country with his tour, and he’s basically grabbed the entire country’s attention and continues to hold onto it. Charlie Sheen is unpredictable, and outrageous, but it terms of marketing, he may be a genius. Find out how Charlie and his “torpedo of truth” are winning in the marketing world, and how you can do the same, without going too crazy. Read more.
Are Instant Previews Coming to AdWords?
Google has made a large amount of changes and advancements to search engine results in the past year, making it even easier for consumers to find exactly what they are looking for. Back in November of 2010 they launched instant previews for results that display the website by hovering over it, saving you the step of clicking through. Now they are starting to test the same software in AdWords ads. Read more.

Selling Online

10 Tips for Saving Money on Inventory
Inventory hugely affects the profits that online retailers make because they have to pay for the inventory they keep. The amount of inventory kept and the inventory commitments made are in direct relation to profit, so Practical eCommerce has created a list of 10 ways to save money, right from veteran merchants who know how important it is. Negotiation is key, but there are also select days you should be ordering on. Read more.
Increase Sales with Voucher Codes
Voucher codes are a great tool for eCommerce merchants. They are flexible, easy to promote, popular among customers, and the list goes on and on. But just as there are benefits to using them, some downfalls come as well such as increasing acquisition costs and delaying purchases. Learn how to effectively use voucher codes in your store and watch your profits soar. Read more.

Most Popular Articles Last Week

Leave a Reply