Facebook Unleashes New Deals – Issue 65

Is the coupon market too crowded?

An Economy on the Rise

On Tuesday, Facebook unveiled its new feature, Facebook Deals in five U.S. cities. Much like the already popular coupon services Groupon and Living Social, the new feature will offer Facebook users discounted prices or deals on products with limited availability on the social network. Facebook will receive a portion of every transaction completed through the new service. But is being a latecomer into the coupon game an issue? “It’s not about taking someone else’s business model and force-fitting in into Facebook. Ultimately, we’re providing what we hope is a really great user experience by looking at what people come to Facebook to do, and that’s interact with friends,” said Emily White, director of local products at Facebook.
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Gift cards are an easy way to increase revenue without spending significant time and money in overhauling an existing ecommerce site.-Practical eCommerce eCommerce Marketing with Solid Cactus
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