Mobile commerce is growing and this holiday season, mobile phones have become an incredibly useful shopping tool for consumers. The National Retail Federation is reporting that one-forth of Americans will use a mobile device to shop for gifts, compare prices and research products during the holiday shopping season.
When I first started hearing about the popularity of mobile commerce, I must admit I was skeptical. Are people in such a hurry to shop that they’re going to do it over their mobile phone instead of their home computer? I didn’t think it would be a necessity or a convenience until I tried it out for myself and I am certainly a believer in mobile commerce and its effectiveness now.
I’m a huge Express fan. I love their clothes and rarely shop anywhere else for my clothes. I wanted a dress that was no longer in stores and lucky for me it was on extra clearance online, only $23! But with the shipping it brought up the cost so I didn’t order it right away. I received an email from the company which read if you shopped on a mobile device you would receive free shipping. So I decided to check out the mobile Express site and I was pleasantly surprised. It was easy to use, had clear, high resolution photos of the items and a super-fast checkout. I bought my dress and received it less than a week later. I now realize why people are using their phones: less clutter on the sites, easy to navigate and it’s quick. What else could you ask for around the holidays?
I had another mobile experience while shopping for decorations this past weekend. I was at a crazy-busy store that I couldn’t stand being in any longer and decided to do some price checking on Wal-Mart’s mobile site since I was food shopping there next. It was easy to get prices on their trim-a-tree products and I decided to head over. How convenient to see prices from any store with a website instantly while you’re out shopping.
I’m now a big fan of mobile commerce and would recommend it to any merchant trying to cash in on consumers who get frustrated with crowded brick and mortar stores and want a simple, distraction free way to do their Christmas shopping.