How Social Media and E-mail Marketing can work together – eBiz eXtra, Issue 7
| Top Story |
eCommerce Event |
| Broadening broadband: FCC submits plan to congress
The Federal Communications Commission (FCC) on Tuesday submitted a 10-year plan to congress that would make high-speed Internet available to 100-million homes in the United States. This is a big leap, as today only about half the nation’s population has broadband access. Internet Retailer reports what impacts this plan could have on eCommerce. Video and other rich media could become more widely used sales and marketing tools and in general, make browsing and buying online faster and easier (and even possible) for customers presently on dial-up. On the contrary, the article explains people without access to high-speed Internet are also likely to have lower income levels, meaning increased speed may not significantly increase sales. Still, one industry source told IR, “Every additional customer has some, even small, amount of buying power, so having them more online would be a good thing.” Learn more about the FCC’s plan.
More information on the FCC official broadband plan.
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| Did You Know? |
| China will have more mobile web users in 2010 than the entire population of the United States.
-eMarketer
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eCommerce News of the Week
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Store Design & Development
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Back to basics: How to succeed in eCommerce
Practical eCommerce blogger Louis Camassa compiled a list of top trends that set up newbies for success online. He shares his ten years of observations in a new post this week. First, he encourages new store owners to take the initiative to understanding how eCommerce works, including learning the differences between web design and programming, and not rely on a developer for an education. Camassa also discusses budget, software, and preparation. See all the tips.
8 essential elements of blog design
Many successful eCommerce business owners invest a lot of time and money into a great store design. Blogging has become an important tool in eCommerce and that same attention should be paid to the design and features of a store’s blog. Mark Thompson of SmashingShare explains eight important components that make for a successful blog, including a custom header, subscription options, clear navigation and social sharing buttons. Get more details about blog design.
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Internet Marketing
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Integrating e-mail marketing and social media growing trend
Advanced segmentation is the top technique e-mail marketers plan to implement, according to the E-mail Marketing Industry Census 2010, released this week by Econsultancy and Adestra. Social media integration is a priority for many as well with 64.2% adding opt-in forms on social media sites and 59.9% placing “follow us” links within e-mail messages. Learn more about e-mail marketing trends.
Spring cleaning for your SEO: How to spot errors
Just in time to put you in the mood for spring cleaning, SEOmozBlog contributor Richard Baxter provides website owners a guide to regular SEO housekeeping. He explains that because an error-free and well-optimized website leads to long term success, regular diagnostic checks should be run. He suggests using services such as using Google Webmaster Tools to discover crawl errors or Xenu to find any external links that now result in 404 pages. Find out more ways to check your SEO health.
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Social Media
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Consumers more likely to buy from companies they follow
Engaging customers via social media makes them more likely to buy. That’s the statement headlining a new consumer research study from Chadwick Martin Bailey. The study reports 67% of those polled are more likely to make purchases from brands they follow on Twitter. Respondents were also able to fill in an answer to: What does it say about a brand if they are not involved with sites like Twitter and Facebook? One female answered, “It shows they are not really with it or in tune with the new ways to communicate with customers.” See the full study.
Facebook begins sending weekly fan page statistics
In an attempt to make fan pages more appealing to brands, Facebook recently began mailing out weekly status reports to page admins, reports Mashable. These weekly reports aren’t very detailed, explains Mashable, but they contain the number of new followers, comments, likes, posts, and perhaps most important, visits. This e-mail report joins Insights as another analytical tool provided by Facebook to help users measure social media growth and success. Read more.
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on Friday, March 19th, 2010 at 7:20 am and is filed under eBiz Insider.
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