Category Section:Internet Marketing

Is Your Store Losing Natural Rankings?

Over the past few months you may have noticed your store dropping in the natural rankings. If you are, you're not alone. We've heard from several clients who have recently found their pages slowly slipping into the supplemental index. A...

Does Email Marketing Work?

With so many spending so much to get the word out; email marketing must work, right? According to Maxine Grossman of GOT Corporation, email marketing works--if done correctly. "Email is an excellent tool for customer retention and loyalty," says Maxine....

Introducing Feed Perfect

Solid Cactus is turning an important corner and I wanted to tell you how the future looks. Shortly after the first of the year we’ll be rolling out a Beta of Feed Perfect. This product will make small players the...

Introducing Search Marketing

Are you ready to take your online marketing to the next level? Solid Cactus Search Marketing is the Solution! Solid Cactus has a full service internet marketing department that offers services such as Pay Per Click (PPC) advertising, Affiliate Marketing,...

Optimize your online exposure with a Free 60-Day Trial Sponsorship from Best of the Web!

With the Christmas season around the corner, web exposure becomes a requirement to be successful. Sure, search engines are good, but why not get noticed by Best of the Web. Besides their annual web awards, Best of the Web manages...

Organic Farming: Search Engine Spiders are Getting Smarter, are You?

We have two audiences we try to reach as Internet marketers. We want our customers to notice us. But increasing success online means being noticed by the search engines customers use to find us. SEM— The Overall Game Plan...

Shopping Comparison Engines (SCE’s) Big and Getting Bigger

The Growing Trend The forecast is bullish. Experts predict that by next year 27% of all e-commerce sales will be generated by multi-merchant product aggregators, known commonly as Shopping Comparison Engines or SCE’s. They make it easier for shoppers to...

Search Marketing 101

With the holidays fast approaching, you’re busy stocking the latest inventory and making sure the bells and whistles on your site are working. Remember the first step, help customers find you! Below are some Search Marketing tips. Organic Chemistry Natural...

Internet Ad Sales Up 3 Years Running

The beat goes on. The media may change, but the message must always get through; advertising must prevail. Internet advertising is doing exactly that, and doing it better last year than ever before. Online advertising is expected, this year, to...

Driving Traffic to Your Web Site

How do you get search engines to rank your site so potential customers can find you? Here are three basic strategies. ORGANIC SEARCH—BUILDING FROM WITHIN Reinforce inherent qualities of your site that will gain the attention of search engines as...

Invest in Your Image with Good PR.

Be it e-commerce or retail, in the world of business there is nothing more valuable than your reputation. Building and keeping a good reputation is good PR, or Public Relations. Because of the value it ultimately brings to a company's bottom line, Public Relations should be a part of every business marketing plan.

Direct Marketing

It was 1452, Gutenberg pondered the idea of movable text, bringing together the use of paper, oil based ink and a wine press to print books. Today's technology has stretched far beyond his imagination, using computers and broadband to spread information and commerce. My friends here at Solid Cactus often joke about my 25 years of experience in the print industry as if I had been around as long as the Gutenberg press.

Should You List with a Directory?

Now that your site is up and running, now what? How are you going to get people running to visit you? Wouldn't you like more visitors to your site? Of course you would. It is a simple fact of business: things could always be better. The trick is to figure out how to move up on the search engines without going broke in the process.

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