News for Facebook Ads – Issue 85

Testing to include ads within user content

Internet Commands Back-to-School Shopping

Great news has arrived for retailers who want their Facebook advertising to start getting a little more attention from fans. Facebook announced it has begun testing an unfiltered live feed ticker to the home pages of a few select users that would include ads within home page content. So when users are looking over what their friends are doing at that moment, they’ll also see a few advertisements thrown in. Right now the company is still testing the waters and so only a portion of its 750 million users will see them but for retailers it is a step in the right direction. As they continue to test the format, more alterations may come before it is rolled out to more users. But will consumers find this method more of a hindrance or will it increase engagement?

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Social commerce sales are expected to grow by 93% per year in the U.S. reaching $14 billion by 2015.

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