Cherry 7 Up, SEO, And Reinventing Your Site

Image courtesy of SafetyTechnology.com

I’m sitting in my apartment drinking a glass of Cherry 7 Up, which I currently can’t get enough of. Why? I have no shame in admitting that my recent adoration of Cherry 7 Up lies in its color: a very festive pink. It’s the perfect color for a holiday beverage, and although I’ve never been much of a 7 Up fan in the past, I’ll more likely than not be buying 7 Up again, long after the holidays are over.

And 7 Up most likely knows this. They know consumers will be attracted to the color and taste of Cherry 7 Up during the holidays, those same consumers will rave about it, creating a wave of people who will now be attracted to the 7 Up brand after the holidays. Take a hint from 7 Up and do the same for your site throughout the 2009’s holidays and seasons, such as:

• Add a holiday themed banner, or a little something to spruce up your site’s logo. For example, during Valentine’s Day, add a few hearts around it if that suits the personality of your site.
• Two months before the particular season or holiday, focus on seasonal keywords in your SEO campaign. This way, you’ll have a better chance of propelling holiday themed searchers to your store, who will remember your site even after they make their holiday purchase.
• Have a contest or promotion, and spread the word through social media sites. This hook getsgcustomers interested in your store, just like the Cherry 7 Up. It gets customers interested in your brand and keeps them coming back for more.

Don’t be afraid to introduce a dash of something new in your online store to help reinvent your site. You’ll pique the interest of new shoppers who may just become come loyal customers!

Original post by Alicia Magda