Does it matter how your products look on your web site? Maybe not if you’re only selling nuts and bolts, but if you offer high-end products and quality craftsmanship, you want people to see your work. Concept Retail powered by Solid Cactus provides a dynamic way of shopping “up close and personal” on your web site.

Concept Retail is an easy to use interface with interactive features such as zoom, rotation, multiple views and color change. Customers have a better view of your products than on other sites and they become engaged on a deeper level. This improves the overall shopping experience.

Concept Retail, designed by Fluid, lets marketers easily create interactive product photos. Concept Retail is in use by major retailers such as JanSport and The North Face among others. On The North Face site the product has shown increases in conversion by up to 40% overall and nearly 90% on complex merchandise, such as an expedition backpack. The conversion rates were substantially higher than when using a simple “View Larger” link. Other sites have shown similar increases in conversion. This makes logical sense, since the more closely the customer can examine the goods and compare options, the better your chances of closing the sale.

Concept Retail makes it easy to convert any standard product image to an interactive display. Product data and images can be imported in bulk and interactive images or “displays” can be created in batch. Many images can be combined into a single display to effectively merchandise a product. The size and look and feel of the displays can be easily customized to fit perfectly within the design of your site.
Concept Retail features several types of interactivity that engage shoppers and allow them to explore your products

• Hotspots allow you to highlight key product features for shoppers.
• External magnifier feature allows the closest inspection of a product possible.
• Color change allows shoppers to see a product in every color variation.
• Multiple views allows users to inspect a product from multiple perspectives.
• Rotation lets shoppers rotate a product 360 degrees for the greatest detail.

Concept Retail is the very essence of product merchandising. Statistics have shown that people simply won’t buy high-end products if they can’t see them up close. With Concept Retail, they can!

Concept Retail powered by Solid Cactus is the high-end shopping option for high-end web sites. Is it for you? To learn more or see a demo, please contact your Solid Cactus Solutions Advisor, or call us at (888) 361-9814.