Interactive Video Boosts Sales

If a picture is worth a thousand words, what is a video worth? That question was answered on Wednesday (25 Feb 2009) during a webinar I hosted on a new Solid Cactus product, Interactive Video. Many e-commerce store owners are using video to demonstrate products, but Interactive Video takes it up a notch and produces results.

During the webinar, our Interactive Video Specialist, Mark Thomas described exactly what Interactive Video is and gave examples on how it increases conversions. The difference between an Interactive Video and a standard YouTube video is the ability to add clickable calls-to-action within the video presentation. These calls-to-action can be a “Buy Now” button, a button to see accessories or similar items or to see more detailed information. One example showed how AirGunDepot.com saw an 8x increase in sales on one item when an Interactive Video was added to the item page. Another example showed how LanesCarProducts.com saw a 40% decrease in sales when the “Buy Now” button was removed from the video during conversion testing.

So what is the difference between Interactive Video and a standard YouTube video? Interactive Video puts the calls to action right in the customer’s face. The ability to buy from within the video itself is something YouTube doesn’t offer, but we do. You can shoot your own videos or use manufacturer supplied videos and send them to us to make them interactive. Not setup to do that, or you want a stellar production? We also offer professional video production, voice over work and actor sourcing.

The technology and service behind the Interactive Video product is available only through Solid Cactus via an exclusive arrangement with our video partner. Because of the complex nature of this product and the multiple variables associated with it, all pricing is done on a custom basis and is quoted based on your budget and your specific needs.

If you didn’t have the opportunity to join our webinar, or you want to share it with a friend, I’ve posted the recorded version below. If you want more information on Interactive Video or you’re ready to get a quote, visit http://video.solidcactus.com or call us at 1.888.361.9814. You will quickly see that Interactive Video boosts customer confidence, increases conversions and most importantly, boosts your bottom line!

Watch the webinar now!

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